Blog articles

How UX and social media can work together

Published
25th April 2018
by 
Peter Kay
Category:
How UX and social media can work together

How can social media monitoring help UX designers to better do their job? Peter Kay, Nomensa's Social Media Strategist, explores how adopting a social media strategy can help businesses better understand customer experience and, as a result, improve user journeys.

UX Strategy: Purpose, Value and Digital Impact - A Framework

Published
11th April 2018
by 
Tim Dixon
Category:
UX Strategy: Purpose, Value and Digital Impact - A Framework

Dr Tim Dixon, Senior UX Consultant, has been developing a strategic UX impact assessment approach since joining Nomensa a year ago. In this article, he considers how purpose, value and impact are closely linked, from an individual basis to society as a whole.

UX Design: Five ways to improve your online checkout process

Published
28th March 2018
by 
Robin Nash
Category:
UX Design: Five ways to improve your online checkout process

Recent research has revealed that the estimated customer dropout rate the online checkout is a staggering 70%. In this article Robin Nash, one of our UX Consultants, looks at common reasons for customer drop-off and how these can be avoided.