How can social media monitoring help UX designers to better do their job? Peter Kay, Nomensa's Social Media Strategist, explores how adopting a social media strategy can help businesses better understand customer experience and, as a result, improve user journeys.
Purpose, Value and Digital Impact - A Framework
Dr Tim Dixon, Senior UX Consultant, has been developing a strategic UX impact assessment approach since joining Nomensa a year ago. In this article, he considers how purpose, value and impact are closely linked, from an individual basis to society as a whole.
Five ways to improve your online checkout process with UX design
Recent research has revealed that the estimated customer dropout rate the online checkout is a staggering 70%. In this article Robin Nash, one of our UX Consultants, looks at common reasons for customer drop-off and how these can be avoided.
Welcome to Interact London 2018!
We're delighted to be returning to the British Museum on 17 October for this year's instalment of Interact London
Strategic UX, Part 3: Improved collaboration and excellence in experience
To see massive, transformational change and growth in your company, you need to shift your company’s thinking about user experience (UX). In this article, Simon Norris looks at how this can be achieved, using WeWork as an example.
How to design for apps | Ten top tips
We look at 10 top tips for mobile app design, as recommended by Ellis Reed, one of our accomplished UX and UI designers.
Using health monitoring as a model for social media insight
Peter Kay, Nomensa's Social Media Strategist, looks at how UX professionals can use social media data to better understand user patterns and behaviours
What is web accessibility?
What is web accessibility and why is it so important? Amani Ali, Accessibility Consultant, explains why creating an accessible digital experience is crucial for your business and can maximise your target audience.