Blog articles

How UX and social media can work together

Published
25th April 2018
by 
Peter Kay
Category:
How UX and social media can work together

How can social media monitoring help UX designers to better do their job? Peter Kay, Nomensa's Social Media Strategist, explores how adopting a social media strategy can help businesses better understand customer experience and, as a result, improve user journeys.

Purpose, Value and Digital Impact - A Framework

Published
11th April 2018
by 
Tim Dixon
Category:
Purpose, Value and Digital Impact - A Framework

Dr Tim Dixon, Senior UX Consultant, has been developing a strategic UX impact assessment approach since joining Nomensa a year ago. In this article, he considers how purpose, value and impact are closely linked, from an individual basis to society as a whole.

Five ways to improve your online checkout process with UX design

Published
28th March 2018
by 
Robin Nash
Category:
Five ways to improve your online checkout process with UX design

Recent research has revealed that the estimated customer dropout rate the online checkout is a staggering 70%. In this article Robin Nash, one of our UX Consultants, looks at common reasons for customer drop-off and how these can be avoided.

What is web accessibility?

Published
31st January 2018
by 
Amani Ali
Category:
What is web accessibility?

What is web accessibility and why is it so important? Amani Ali, Accessibility Consultant, explains why creating an accessible digital experience is crucial for your business and can maximise your target audience.