All posts by James Coston

User testing, beyond usability

Published
30th March 2015
by 
James Coston
Category:
User testing, beyond usability

Usability testing is a fundamental element of web design. By exploring the performance of a website, app or piece of software, issues that may impact brand experience can be limited and controlled.

How to make a behaviour changing campaign

Published
3rd May 2012
by 
James Coston
Category:
How to make a behaviour changing campaign

So how do you change the behaviour of the masses through a website? Well, through social engagement! It’s not just how well you formulate or present your argument. It’s not just about design. It’s about encouraging behaviour of the masses to follow the grain of change. And it starts before a wireframe, before an IA development or even a basic sketch. It starts with the campaign concept. The idea.

Simplicity? Complexity? Persuasion

Published
27th January 2012
by 
James Coston
Category:
Simplicity? Complexity? Persuasion

The ‘C’ word can send shivers down the spine of a UX consultant. I’m not being crass; I’m talking about complexity of course! From the work of Don Norman we know that actually simplicity is complicated. By mapping design to behaviour we can maximise the user experience, an element of that is making sure they aren't overwhelmed.

I think, therefore I am (Altruistic)

Published
13th January 2012
by 
James Coston
Category:
I think, therefore I am (Altruistic)

In my previous article I looked at what influences sharing using a model that looked at reciprocity and a desire to share. I compared my model to the work of Whitlock, Davis and Yeaman; by modifying sharing types that determine how likely you are to share. These are Altruist, Discriminator and Cheaters. Unlike Whitlock, Davis and Yeaman I believe they are more like states that we can cycle through, in and out.

Knowledge is power and this is why we share

Published
19th October 2011
by 
James Coston
Category:
Knowledge is power and this is why we share

In this article I lay the foundations of why I believe people share UX knowledge. I look at three personality types and what influences people to share their knowledge and what makes people think twice about sharing. A model is introduced to try and understand the processes that people go through when deciding to share articles about their own knowledge and experiences.