Design Principles at the Cinema: a UX Consultant's tale

As a UX consultant I often find it difficult to avoid or ignore poor design, particularly in the digital world. One rather damp weekend back in August I was taken to the cinema to watch the Pixar film Inside Out. On arrival, none of the traditional ticket windows were manned leaving me in the hands of the self-service ticket machines. The resulting experience led me to conclude that the designer(s) failed to adhere to some of the most basic design principles, as I will now demonstrate.