All posts by Robin Nash

Five ways to improve your online checkout process with UX design

Published
28th March 2018
by 
Robin Nash
Category:
UX Design
Five ways to improve your online checkout process with UX design

Recent research has revealed that the estimated customer dropout rate the online checkout is a staggering 70%. In this article Robin Nash, one of our UX Consultants, looks at common reasons for customer drop-off and how these can be avoided.

Reflective Practice in UX Design

Published
2nd August 2016
by 
Robin Nash
Category:
UX Design
Reflective Practice in UX Design

Robin Nash, UX consultant at Nomensa discusses how the UX Design team reflect on previous experiences to facilitate organisational learning.

The elements of Search – Part 2

Published
30th October 2014
by 
Robin Nash
Category:
UX
The elements of Search – Part 2

In the previous article on the Elements of Search (Elements of search- Part 1) I discussed the presentation of search, and the basics of search engine results pages (SERPs). In this article I will continue to discuss SERPs, with particular focus on filtering and sorting.

The Elements of Search – Part 1

Published
18th September 2014
by 
Robin Nash
Category:
UX
The Elements of Search – Part 1

Search is becoming ever more popular (3.5. billion searches a day on Google) and its capability is becoming increasingly deep and powerful. It has the ability – and responsibility – to provide a complete navigation solution, rather than a back-up or as one option of many.