Recent research has revealed that the estimated customer dropout rate the online checkout is a staggering 70%. In this article Robin Nash, one of our UX Consultants, looks at common reasons for customer drop-off and how these can be avoided.
All posts by Robin Nash
The value of communication in large UX design projects
Robin Nash, UX Consultant at Nomensa, discusses the benefits of having an effective communication strategy when part of a multi-site, multi-team project.
Reflective Practice in UX Design
Robin Nash, UX consultant at Nomensa discusses how the UX Design team reflect on previous experiences to facilitate organisational learning.
The elements of Search – Part 2
In the previous article on the Elements of Search (Elements of search- Part 1) I discussed the presentation of search, and the basics of search engine results pages (SERPs). In this article I will continue to discuss SERPs, with particular focus on filtering and sorting.
The Elements of Search – Part 1
Search is becoming ever more popular (3.5. billion searches a day on Google) and its capability is becoming increasingly deep and powerful. It has the ability – and responsibility – to provide a complete navigation solution, rather than a back-up or as one option of many.