All posts by Andrew Grimes

When do we need Personas?

Published
6th July 2015
by 
Andrew Grimes
Category:
When do we need Personas?

Personas are archetypes that bring to life a particular set of users in a useful and reliable way. Andrew Grimes, Principal User Experience Consultant at Nomensa discusses when to use them and why.

Just what the world needs. Another smart phone!

Published
13th May 2014
by 
Andrew Grimes
Category:
Just what the world needs. Another smart phone!

Following on from the success of their Hudl tablet, Tesco have announced that they are launching an android phone by end of year. It's a bold move into a highly competitive and almost completely saturated market.