Great experience has no ceiling and is hard to copy. In this blog post, Simon Norris - Nomensa's CEO and Co-Founder - and Alex Metcalf - UX Consultant - explore how you can deliver customer experience that's light years ahead of your competition and there’s little they can do about it.
All posts by Alex Metcalf
The business case for Customer Experience (CX)
Simon Norris and Alex Metcalf explore how a great customer experience (CX) is a modern business imperative for commercial success.
How to achieve customer focus
How can you deliver a better experience for your customers, as well as drive greater profitability and market differentiation? The answer is through customer experience. Simon Norris, our CEO and founder, and Alex Metcalf, UX Consultant, tell all.
Customer focus - How to lead your market
Simon Norris - Nomensa's Founder & CEO - and Alex Metcalf - Principal UX Consultant - explore the value of customer focus and why every 'architect' in your organisation needs to understand why the whole is always greater than the sum of its parts.
Strategic UX, Part 3: Improved collaboration and excellence in experience
To see massive, transformational change and growth in your company, you need to shift your company’s thinking about user experience (UX). In this article, Simon Norris looks at how this can be achieved, using WeWork as an example.
Strategic UX - What's the value? Part 2
What is strategic UX and how can it benefit your business? Nomensa's Founder and CEO, Simon Norris, looks at why UX strategy should be considered as part of the overall ‘design’ vision, using Slack.com as an example.
The Value of Strategic UX, Part 1 : Combating Commoditisation
In this article Simon Norris and Alex Metcalf explore commoditisation and the part that strategic UX play a role in combating the threat it poses business today.