All posts by Alex Metcalf

Is your business suffering from experience drag?

Published
27th January 2020
by 
Alex Metcalf and Simon Norris
Category:
Is your business suffering from experience drag?

Experience drag is a long-term build-up of poor UX design and management decisions that drag you back when you try to create great digital experiences. Simon Norris and Alex Metcalf explore the antidote.

The Customer Focus Canvas: A free tool for improving your organisation’s customer focus

Published
12th November 2019
by 
Simon Norris and Alex Metcalf
Category:
The Customer Focus Canvas: A free tool for improving your organisation’s customer focus

What does customer focus look like in practice and how do you elevate your organisation from your current level of customer focus to a new level of excellence? Simon Norris and Alex Metcalf explore through their recently developed Customer Focus Canvas.

How to improve your UX capability

Published
14th October 2019
by 
Simon Norris and Alex Metcalf
Category:
How to improve your UX capability

Great experience has no ceiling and is hard to copy. In this blog post, Simon Norris - Nomensa's CEO and Co-Founder - and Alex Metcalf - UX Consultant - explore how you can deliver customer experience that's light years ahead of your competition and there’s little they can do about it.

How to achieve customer focus

Published
20th June 2019
by 
Simon Norris and Alex Metcalf
Category:
How to achieve customer focus

How can you deliver a better experience for your customers, as well as drive greater profitability and market differentiation? The answer is through customer experience. Simon Norris, our CEO and founder, and Alex Metcalf, UX Consultant, tell all.

Customer focus - How to lead your market

Published
16th October 2018
by 
Simon Norris and Alex Metcalf
Category:
Customer focus - How to lead your market

Simon Norris - Nomensa's Founder & CEO - and Alex Metcalf - Principal UX Consultant - explore the value of customer focus and why every 'architect' in your organisation needs to understand why the whole is always greater than the sum of its parts.

Strategic UX - What's the value? Part 2

Published
16th January 2018
by 
Simon Norris and Alex Metcalf
Category:
Strategic UX - What's the value? Part 2

What is strategic UX and how can it benefit your business? Nomensa's Founder and CEO, Simon Norris, looks at why UX strategy should be considered as part of the overall ‘design’ vision, using Slack.com as an example.