All posts by Alex Metcalf

Customer focus - How to lead your market

Published: 16th October 2018
by: Simon Norris and Alex Metcalf
Category:: UX Strategy

Customer focus - How to lead your market

Simon Norris - Nomensa's Founder & CEO - and Alex Metcalf - Principal UX Consultant - explore the value of customer focus and why every 'architect' in your organisation needs to understand why the whole is always greater than the sum of its parts.

Strategic UX, Part 3: Improved collaboration and excellence in experience

Published: 14th March 2018
by: Simon Norris and Alex Metcalf
Category:

Strategic UX, Part 3: Improved collaboration and excellence in experience

To see massive, transformational change and growth in your company, you need to shift your company’s thinking about user experience (UX). In this article, Simon Norris looks at how this can be achieved, using WeWork as an example.

Strategic UX - What's the value? Part 2

Published: 16th January 2018
by: Simon Norris and Alex Metcalf
Category:: UX Strategy

Strategic UX - What's the value? Part 2

What is strategic UX and how can it benefit your business? Nomensa's Founder and CEO, Simon Norris, looks at why UX strategy should be considered as part of the overall ‘design’ vision, using Slack.com as an example.

The Value of Strategic UX, Part 1 : Combating Commoditisation

Published: 20th September 2017
by: Simon Norris and Alex Metcalf
Category:: UX Strategy

The Value of Strategic UX, Part 1 : Combating Commoditisation

In this article Simon Norris and Alex Metcalf explore commoditisation and the part that strategic UX play a role in combating the threat it poses business today.

About

Nomensa is a Strategic UX Agency that delivers user experience design solutions.

Our blog, Humanising Technology is where we discuss our thoughts, ideas and solutions on UX strategy, user experience, web accessibility, social media and web design.

If you want to find out more then please get in touch!