The majority of business leaders are well aware that design is a strategic weapon in delivering digital transformation, especially regarding the overall goal of creating a differentiated customer experience. But, what does this mean and how do you achieve it?
All posts by Juliet Richardson
Using UX design to reduce the risk of innovation failure
How can you design innovative products that people actually want? How can you reduce the risk of getting it wrong and avoid investing in a costly flop?
How UX can help you get the most from new technology trends in 2017...
Juliet Richardson, Principal UX Consultant at Nomensa talks technology trends for 2017 and how a UX led approach can help.
How to write a UX design brief without acting like a kid in a sweet shop
Too often a brief for a website redesign reads like a shopping list for a kid in a sweet shop– every feature you’ve ever thought of is included, from search and complex filtering to interactive maps and videos.
What’s wrong with the “kid in a sweet shop” approach?
UX Mastery: Beyond the Buzzwords
Demand for UX services is currently high, as reflected in the huge number of openings for UX professionals within the job market. However, when demand outstrips supply, how do you find the people who have truly mastered UX? As demand rises, prices tend to increase to reflect the increased demand. This can mean that higher prices don’t necessarily reflect higher quality. So, how do you spot quality?
Are Focus Groups a Useful Research Technique in UX?
We occasionally receive UX briefs requesting focus groups as a technique for researching and evaluating all sorts of UX-related questions. But, in common with many others, we believe that focus groups are not a valid method for use within UX. Juliet Richardson explains why...
How to Write a Great UX Brief
We receive lots of briefs for UX projects – some are very clear and detailed, others are somewhat vague and leave us guessing as to exactly what is needed and how we should respond. Principal User Experience Consultant, Juliet Richardson explains how to write a perfect brief so you’ll be much more likely to get inspiring, exciting and innovative proposals that give you exactly what you want.
Industry commentary: Is a picture worth a thousand words?
Has the world become too visual? That was the question posed by Will Self recently in the Point of View slot on BBC Radio 4. He argues that we have a world that is now too image-rich and puts the case that he now considers himself to be “post-image”. Now, it is obviously Will’s job in the Point of View slot to be provocative, but it does raise some interesting questions about text and image and whether, in today’s digital world, we have become too greedy for images as Will argues.
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