All posts by Lauren Ellis

The importance of microcopy

Published
21st May 2020
by 
Lauren Ellis
Category:
UX Design
The importance of microcopy

Lauren Ellis, copywriter at Nomensa, outlines microcopy and explains why your business needs to start sweating the small stuff.

Five tips for collaborative remote working

Published
26th March 2020
by 
Lauren Ellis
Category:
Five tips for collaborative remote working

Now, more than ever, it's important to reach out, work together and be human. That's why we've collated some of Team Nomensa's best tips for maintaining effective collaboration while working remotely.

Why are personas so important in UX design?

Published
12th December 2019
by 
Lauren Ellis
Category:
Why are personas so important in UX design?

Lauren Ellis, copywriter, explores how personas are used in UX design as archetypal characters who represent the needs, ambitions, goals and behaviours of a particular user segment.

Content strategy: Beware the chatty tone of voice

Published
9th October 2019
by 
Lauren Ellis
Category:
Content strategy: Beware the chatty tone of voice

From overbearing tone of voices to puns appearing in T&Cs, Lauren Ellis, a copywriter at Nomensa, asks: since when (and why) does every brand and their dog want to be her best buddy?