All posts by Lauren Ellis

Why are personas so important in UX design?

Published
12th December 2019
by 
Lauren Ellis
Category:
Why are personas so important in UX design?

Lauren Ellis, copywriter, explores how personas are used in UX design as archetypal characters who represent the needs, ambitions, goals and behaviours of a particular user segment.

Content strategy: Beware the chatty tone of voice

Published
9th October 2019
by 
Lauren Ellis
Category:
Content strategy: Beware the chatty tone of voice

From overbearing tone of voices to puns appearing in T&Cs, Lauren Ellis, a copywriter at Nomensa, asks: since when (and why) does every brand and their dog want to be her best buddy?