All posts by Mike Harris

How to design forms part two - Pace and Balance

Published
20th June 2012
by 
Mike Harris
Category:
How to design forms part two - Pace and Balance

The shockingly high dropout statistics you will undoubtedly find if you probe into an average online form’s analytics begs the question: ‘Why are they so difficult to get through?’ Often they are not actually difficult; they are just boring.

How to design forms part one - the reservoir of goodwill

Published
22nd May 2012
by 
Mike Harris
Category:
How to design forms part one - the reservoir of goodwill

It seems the only people who enjoy forms in any way are those who get to criticise them for a living.

You may also think there to be masochistic form creators out there who enjoy deliberately creating frustrating experiences; but I believe they are simply failing to grasp how many problems a set of questions and answer fields can run into.

An introduction to inclusive design

Published
20th October 2011
by 
Mike Harris
Category:
An introduction to inclusive design

A lot of research goes into understanding how physical disabilities (e.g. blindness) affect users online and how support technologies can help. However many people suffer from psychological disorders or learning difficulties which greatly affect their experiences online, and comparatively little research and development has gone into understanding and designing for these issues.

Yo! Usability

Published
3rd October 2011
by 
Mike Harris
Category:
Yo! Usability

This is a thought piece to help explain what I am calling ‘Yo! Usability’.

To illustrate it, let’s design a restaurant...

How to encourage customer loyalty in digital

Published
21st June 2011
by 
Mike Harris
Category:
How to encourage customer loyalty in digital

One of the biggest challenges facing online businesses today is getting customers to stay loyal to them. It is easy enough to generate numerous first time hits through an ad campaign or promotion, but the cost of doing so often outweighs what users spend on their first visit. Many statistics show that returning and long-time customers are of more value to your business than first time ones, due to both increased sales and reduced costs. Therefore the key to sustainable revenue is to encourage customer loyalty and repeat business.

Simplicity- It's complicated

Published
25th February 2011
by 
Mike Harris
Category:
Simplicity- It's complicated

Don Norman ‘the guru of workable technology’ recently posted an article questioning the concept of simplicity in design, proposing that it is not the ‘answer’ to usability after all, and it is highly overrated. His theory is controversial- not only does it go against the traditional principles of design; it contradicts things he has written about himself in his award winning books design of everyday things and emotional design.