Peter Kay - Social Media Strategist - looks at how social media in business has many applications and how, when you take time to work out the broader business objectives, you can create a strategy that delivers tangible results.
All posts by Peter Kay
How UX and social media can work together
How can social media monitoring help UX designers to better do their job? Peter Kay, Nomensa's Social Media Strategist, explores how adopting a social media strategy can help businesses better understand customer experience and, as a result, improve user journeys.
Using health monitoring as a model for social media insight
Peter Kay, Nomensa's Social Media Strategist, looks at how UX professionals can use social media data to better understand user patterns and behaviours
Where UX design and social data touch
Our social media strategist Peter Kay explores the crossover between social media and UX design, summarising a workshop he presented as part of Social Media Week in Bristol #SMWiBristol.
If you have walked past Banksy at Nomensa HQ on a Thursday lunchtime, you might have seen a bunch of us sat quietly hunched over our laptops, tapping away at our keyboards and eating cake with big smiles on our faces. In case you’ve been wondering what on earth we’ve been doing and why we all look so pleased with ourselves, please let me take this opportunity to explain!