What is strategic UX and how can it benefit your business? Nomensa's Founder and CEO, Simon Norris, looks at why UX strategy should be considered as part of the overall ‘design’ vision, using Slack.com as an example.
All posts by Simon Norris
Unicorn Businesses - A UX Strategy White Paper
How would you defend against disruption? How do you become a disruptor? These are the questions that get answered in our latest whitepaper - read about unicorn businesses and how they achieve success.
The Value of Strategic UX, Part 1 : Combating Commoditisation
In this article Simon Norris and Alex Metcalf explore commoditisation and the part that strategic UX play a role in combating the threat it poses business today.
The Wisdom of Experience Transformation
The majority of business leaders are well aware that design is a strategic weapon in delivering digital transformation, especially regarding the overall goal of creating a differentiated customer experience. But, what does this mean and how do you achieve it?
Using UX design to reduce the risk of innovation failure
How can you design innovative products that people actually want? How can you reduce the risk of getting it wrong and avoid investing in a costly flop?
The Problem with Digital Transformation
Digital transformation holds the promise of revolutionising business, society and the way we live, but 84% of companies fail to get it right. In this article, Simon Norris - Nomensa's Founder and CEO - looks at what companies must do to be part of the 16% that successfully manage digital transformation.
Does your design support your business?
This article discusses the importance of understanding how your business models work to support your digital design and therefore your user experience.
UX Strategy is Hitting its Stride
Simon Norris explains how a successful UX strategy and the resulting high level of UX maturity can help a business protect from digital disruption whilst gaining a competitive advantage and providing both consumer and business value.
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