The majority of business leaders are well aware that design is a strategic weapon in delivering digital transformation, especially regarding the overall goal of creating a differentiated customer experience. But, what does this mean and how do you achieve it?
All posts by Simon Norris
Using UX design to reduce the risk of innovation failure
How can you design innovative products that people actually want? How can you reduce the risk of getting it wrong and avoid investing in a costly flop?
The Problem with Digital Transformation
How many companies get it right?
Does your design support your business?
This article discusses the importance of understanding how your business models work to support your digital design and therefore your user experience.
UX Strategy is Hitting its Stride
Simon Norris explains how a successful UX strategy and the resulting high level of UX maturity can help a business protect from digital disruption whilst gaining a competitive advantage and providing both consumer and business value.
UX Maturity: The Reality of Performance
Simon Norris spoke at UX STRAT Europe on 4 June 2015, using examples which take you through the process, from brief to pitch, through strategy development and beyond from Nomensa's engagement with Liberty Global to create a Pan-European Brand-Agnostic UX Strategy. In this article, you'll find examples and thinking that is applicable to all UX Strategy development whilst also highlighting aspects that will be specific and unique to Liberty Global.
Experiential Gestalt - going beyond a user journey
We are living in a world that is becoming increasingly more digital, which has implications for everyone from both business to personal usage. Digital touches every part of our lives and this is why a new way of thinking is essential to ensure better design for the future.
Simon Norris, CEO of Nomensa, shares his views on the future of design and the importance of pushing the boundaries of possibility to shape experiences and interactions in a digital world.
Cross-Channel Design: A Primer
We can no longer think of a computer as something that just sits on our desk at work or at home. There are computers all around us, literally. In fact, in most situations where there are groups of people there are likely to be more computers than people and this is only 2013. Imagine the situation in 2018 and beyond?
This article is a primer for people that want to gain an overview of cross-channel design. It will also address its impact on the ways we need to think and act in this new era where the digital-physical relationship is becoming increasingly blurred.
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