All posts by Simon Norris

The problem with digital transformation

Published
9th January 2017
by 
Simon Norris and Paul Richardson
Category:
The problem with digital transformation

Digital transformation holds the promise of revolutionising business, society and the way we live, but 84% of companies fail to get it right. In this article, Simon Norris - Nomensa's Founder and CEO - looks at what companies must do to be part of the 16% that successfully manage digital transformation.

What is a UX Strategy, and why do I need one?

Published
16th February 2016
by 
Simon Norris
Category:
What is a UX Strategy, and why do I need one?

Simon Norris explains how a successful UX strategy and the resulting high level of UX maturity can help a business protect from digital disruption whilst gaining a competitive advantage and providing both consumer and business value.

Digital First

Published
1st July 2015
by 
Simon Norris
Category:
Digital First

'Viva La Digital: Digital First 2015 and beyond' is a glimpse into the future of strategic user experience.

In this paper, Simon Norris explores the benefits of embedding a Digital First philosophy into an organisation and the commercial effect that superior user experience can have on an organisation when applying digitally ecological thinking.

Below is an excerpt of the first section, 'Where people exist, digital exists'.

Experiential Gestalt - going beyond a user journey

Published
13th February 2015
by 
Simon Norris
Category:
Experiential Gestalt - going beyond a user journey

We are living in a world that is becoming increasingly more digital, which has implications for everyone from both business to personal usage.  Digital touches every part of our lives and this is why a new way of thinking is essential to ensure better design for the future.

Simon Norris, CEO of Nomensa, shares his views on the future of design and the importance of pushing the boundaries of possibility to shape experiences and interactions in a digital world.  

Cross-Channel Design: A Primer

Published
11th September 2013
by 
Simon Norris
Category:
Cross-Channel Design: A Primer

We can no longer think of a computer as something that just sits on our desk at work or at home. There are computers all around us, literally. In fact, in most situations where there are groups of people there are likely to be more computers than people and this is only 2013. Imagine the situation in 2018 and beyond?

This article is a primer for people that want to gain an overview of cross-channel design. It will also address its impact on the ways we need to think and act in this new era where the digital-physical relationship is becoming increasingly blurred.

UX Modern Marketing Manifesto

Published
23rd August 2013
by 
Simon Norris
Category:
UX Modern Marketing Manifesto

Econsultancy recently crafted a Modern Marketing Manifesto, listing twelve constituents forming reasons why marketing is increasingly valuable, and how digital and classic methods can fuse and work together.

It was point three in the manifesto that caught our eye: ‘Experience’.