Simon Norris explains how a successful UX strategy and the resulting high level of UX maturity can help a business protect from digital disruption whilst gaining a competitive advantage and providing both consumer and business value.
All posts by Simon Norris
UX Maturity: The Reality of Performance
Simon Norris spoke at UX STRAT Europe on 4 June 2015, using examples which take you through the process, from brief to pitch, through strategy development and beyond from Nomensa's engagement with Liberty Global to create a Pan-European Brand-Agnostic UX Strategy. In this article, you'll find examples and thinking that is applicable to all UX Strategy development whilst also highlighting aspects that will be specific and unique to Liberty Global.
'Viva La Digital: Digital First 2015 and beyond' is a glimpse into the future of strategic user experience.
In this paper, Simon Norris explores the benefits of embedding a Digital First philosophy into an organisation and the commercial effect that superior user experience can have on an organisation when applying digitally ecological thinking.
Below is an excerpt of the first section, 'Where people exist, digital exists'.
Experiential Gestalt - going beyond a user journey
We are living in a world that is becoming increasingly more digital, which has implications for everyone from both business to personal usage. Digital touches every part of our lives and this is why a new way of thinking is essential to ensure better design for the future.
Simon Norris, CEO of Nomensa, shares his views on the future of design and the importance of pushing the boundaries of possibility to shape experiences and interactions in a digital world.
Cross-Channel Design: A Primer
We can no longer think of a computer as something that just sits on our desk at work or at home. There are computers all around us, literally. In fact, in most situations where there are groups of people there are likely to be more computers than people and this is only 2013. Imagine the situation in 2018 and beyond?
This article is a primer for people that want to gain an overview of cross-channel design. It will also address its impact on the ways we need to think and act in this new era where the digital-physical relationship is becoming increasingly blurred.
UX Modern Marketing Manifesto
Econsultancy recently crafted a Modern Marketing Manifesto, listing twelve constituents forming reasons why marketing is increasingly valuable, and how digital and classic methods can fuse and work together.
It was point three in the manifesto that caught our eye: ‘Experience’.
Making websites accessible without sacrificing aesthetics
Fifteen years after the Web Accessibility Initiative was launched, which aimed to improve web usability for those with disabilities, online accessibility is still widely ignored. Far too often there is a belief that a compromise must be made between accessibility and an attractive design.
A Responsive Web Design primer
In less than 2 years responsive web design (RWD) has become a digital design trend.
If you think the number of devices that needs to be considered is mind-boggling in 2013 this is likely to be insignificant to the potential ways we will use information (and screens) in the future. This makes the whole RWD approach very practical and those who have embraced it are building a platform that will allow future devices.