Nomensa's Principal User Experience Consultant, Tim Blass, looks at some of the practical aspects behind creating a new brand with a user-centred design.
All posts by Tim Blass
UX Design - Defining brand experiences in a digital world
Tim Blass, Nomensa's Principal UX Consultant, looks at digital experience and brand interpretation and dispelling the 'brand promise' myth.
'Brand-erstanding'; bringing a UX centred approach to brand creation
In this article, UX Principal Tim Blass explores the concept of brand and his perspective on how UX supports brand creation.
UX Design - The Power of Two
UX design can really benefit from the power of two professionals working collaboratively towards the same objective. In this article, we look at how and when you should use the power of two in digital and UX design activity.
The Art of Visual Story-telling
With the wealth of visual media around us today, there’s strong evidence to suggest that the visual articulation of the ‘art of story-telling’ never really went away. Tim Blass explains...
Industry commentary - IQ July
It’s been a while, but it’s good to be back here blogging again at Nomensa. With this in mind, what can you be expecting from this opening encounter?
Well, I’ve gone for a blog loosely based upon a juxtaposition of the past and the future. Or, if you want something more dramatic, a theme which revolves around a ‘perfect collision of the old and the new’.
So, having rummaged through the archives of news past and present, let’s get this blog turning.
Industry commentary: Microsoft Office coming to a tablet near you
The recent arrival of MS Office to a non-windows tablet near you has interesting ramifications from a number of different perspectives.
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