BIMA Digital Day 2016

On Tuesday 6th December we had the pleasure of taking part in BIMA Digital Day. The initiative put together by BIMA matches agencies and schools to spend a day together, with the aim of inspiring young people about the digital industry and the opportunities in it for great careers.

We were partnered with Digitech Studio School in Warmley; a new school that focusses on creative and digital media and high tech industries. Students here benefit from working alongside employers through regular work experience and project immersion weeks – real life learning guided by employers.

Our group for the day consisted of 16 x 14 year olds, 3 x UXers and 1 x teacher (to keep us all in check!). We started the day with some high tech activity – building the tallest tower with paper and sticky tape!

With everyone suitably rowdy and warmed up we had the opportunity to take the students on a whistle-stop tour of the digital industry; how far digital reaches into all sectors, the kinds of environments they might work in, some exciting projects we’ve been working on and what future employers might look for in candidates. Having the chance to inspire others about what it is like to be in this industry was a great opportunity for us to reflect on how lucky we are to have the jobs we have. Ones that are fun, challenging, ever changing, unpredictable and surrounded by enthusiastic and smart colleagues.

Bima collaborated with Tata Communications, Standard Life and Cancer Research to set 3 challenges for the students to work on. Covering issues such as saving money, obesity and unemployment the challenges showed how digital solutions can be found for important and complex social problems. The students were asked to think about how they might use certain technologies such as VR, drones, smartphones and laptops to reach specific audiences and inspire behaviour change.

The challenges were time-limited and relied on strong teamwork, delegation and creative thinking. We were amazed at the enthusiasm and imagination all of the teams showed. There was talk of partnerships, revenue streams, augmented reality and marketing – complex, sophisticated systems, awesome prototypes and well thought through ideas.

The teams then took part in a dragon’s den style presentation (though nowhere near as scary). For most, this was the most difficult part of the day, showing how important it is to learn presentation skills and the earlier you start, the easier it will become.

Myself, Vicky and Kate had an excellent day and came away feeling inspired ourselves. A big thank you to BIMA and Digitech Studio School for the opportunity to get young people excited and interested in a future in digital.

To find out more about Digital Day and how to get involved, visit the BIMA Digital Day website.

If you are interested in a career in UX, visit our careers page to see our current positions.

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