Peter Kay - Social Media Strategist - looks at how social media in business has many applications and how, when you take time to work out the broader business objectives, you can create a strategy that delivers tangible results.
How can social media monitoring help UX designers to better do their job? Peter Kay, Nomensa's Social Media Strategist, explores how adopting a social media strategy can help businesses better understand customer experience and, as a result, improve user journeys.
Peter Kay, Nomensa's Social Media Strategist, looks at how UX professionals can use social media data to better understand user patterns and behaviours
Watch the webinar from Simon Norris and Peter Kay exploring the relationship between Social Media and UX Design.
Our social media strategist Peter Kay explores the crossover between social media and UX design, summarising a workshop he presented as part of Social Media Week in Bristol #SMWiBristol.
If you have walked past Banksy at Nomensa HQ on a Thursday lunchtime, you might have seen a bunch of us sat quietly hunched over our laptops, tapping away at our keyboards and eating cake with big smiles on our faces. In case you’ve been wondering what on earth we’ve been doing and why we all look so pleased with ourselves, please let me take this opportunity to explain!
Why is it that every website seems compelled to include social media buttons these days? More to the point, why do they do it with no thought as to the best place to stick them!
The web provides masses of opportunities to facilitate engagement, social interaction, communication and community building but which ones are relevant for your site? Despite rumours of ‘facebook fatigue’ social networking sites, such as Facebook, MySpace and Bebo still attract millions of visitors a month and time spent using Twitter is on the increase (complete.com). More and more sites are integrating their own social features or linking into the functionality on these sites. Some functionality can be relatively simple to incorporate, such as ‘share this’ links. Others such as forums can require considerable planning and development. Whatever the method adopted the aim is to increase the ‘fun’ and interactive impact of your site, to both draw the user in and encourage them to return. So…is it worth jumping on the bandwagon?