How can social media monitoring help UX designers to better do their job? Peter Kay, Nomensa's Social Media Strategist, explores how adopting a social media strategy can help businesses better understand customer experience and, as a result, improve user journeys.
Peter Kay, Nomensa's Social Media Strategist, looks at how UX professionals can use social media data to better understand user patterns and behaviours
Watch the webinar from Simon Norris and Peter Kay exploring the relationship between Social Media and UX Design.
Our social media strategist Peter Kay explores the crossover between social media and UX design, summarising a workshop he presented as part of Social Media Week in Bristol #SMWiBristol.
If you have walked past Banksy at Nomensa HQ on a Thursday lunchtime, you might have seen a bunch of us sat quietly hunched over our laptops, tapping away at our keyboards and eating cake with big smiles on our faces. In case you’ve been wondering what on earth we’ve been doing and why we all look so pleased with ourselves, please let me take this opportunity to explain!
Why is it that every website seems compelled to include social media buttons these days? More to the point, why do they do it with no thought as to the best place to stick them!
With the success of social websites being so widely reported in the media, more and more companies are feeling pressured to jump on the Web 2.0 bandwagon.
But will mashups, tagging and blogs really lead to a good experience for your users? Will you see a return on your investment? And if you are implementing Web 2.0 features in your website, how can you encourage users to participate?