The web provides masses of opportunities to facilitate engagement, social interaction, communication and community building but which ones are relevant for your site? Despite rumours of ‘facebook fatigue’ social networking sites, such as Facebook, MySpace and Bebo still attract millions of visitors a month and time spent using Twitter is on the increase (complete.com). More and more sites are integrating their own social features or linking into the functionality on these sites. Some functionality can be relatively simple to incorporate, such as ‘share this’ links. Others such as forums can require considerable planning and development. Whatever the method adopted the aim is to increase the ‘fun’ and interactive impact of your site, to both draw the user in and encourage them to return. So…is it worth jumping on the bandwagon?