How can social media monitoring help UX designers to better do their job? Peter Kay, Nomensa's Social Media Strategist, explores how adopting a social media strategy can help businesses better understand customer experience and, as a result, improve user journeys.
We look at 10 top tips for mobile app design, as recommended by Ellis Reed, one of our accomplished UX and UI designers.
Peter Kay, Nomensa's Social Media Strategist, looks at how UX professionals can use social media data to better understand user patterns and behaviours
Nomensa's Principal User Experience Consultant, Tim Blass, looks at some of the practical aspects behind creating a new brand with a user-centred design.
Tim Blass, Nomensa's Principal UX Consultant, looks at digital experience and brand interpretation and dispelling the 'brand promise' myth.
In this article, UX Principal Tim Blass explores the concept of brand and his perspective on how UX supports brand creation.
Demand for UX services is currently high, as reflected in the huge number of openings for UX professionals within the job market. However, when demand outstrips supply, how do you find the people who have truly mastered UX? As demand rises, prices tend to increase to reflect the increased demand. This can mean that higher prices don’t necessarily reflect higher quality. So, how do you spot quality?
Three years ago, I was asked a simple question by one of the Executive Directors at a leading UK Financial Services brand: “How can we make digital, tangible?” - If I had a time machine, I would love to be able to go back to that moment in 2013 when I was asked the original question and respond as I have in this article.