Peter Kay, Nomensa's Social Media Strategist, looks at how UX professionals can use social media data to better understand user patterns and behaviours
All posts for "UX" category
Creating a brand the UX agency way
Nomensa's Principal User Experience Consultant, Tim Blass, looks at some of the practical aspects behind creating a new brand with a user-centred design.
UX Design - Defining brand experiences in a digital world
Tim Blass, Nomensa's Principal UX Consultant, looks at digital experience and brand interpretation and dispelling the 'brand promise' myth.
UX Mastery: Beyond the Buzzwords
Demand for UX services is currently high, as reflected in the huge number of openings for UX professionals within the job market. However, when demand outstrips supply, how do you find the people who have truly mastered UX? As demand rises, prices tend to increase to reflect the increased demand. This can mean that higher prices don’t necessarily reflect higher quality. So, how do you spot quality?
Show Me the Money: Making Digital Tangible
Three years ago, I was asked a simple question by one of the Executive Directors at a leading UK Financial Services brand: “How can we make digital, tangible?” - If I had a time machine, I would love to be able to go back to that moment in 2013 when I was asked the original question and respond as I have in this article.
Talking Psych to Non-Psychologists – Part 3
The final part of Mike Harris' 'Talking Psych to non-Psychologists' tackles that practical reality of agency life – acting like an expert from your first day onwards. The article presents three thinking tools for meetings and other situations requiring expertise.
Wearables: The Lack of User-Centred Design in Apple Watch’s Apps
This blog explores the apparent lack of user-centred design in Apple Watch's apps and the considerations designers must take when designing for wearables.
Talking Psych to Non-Psychologists – Part 2
I describe my job in many different ways depending on the situation – though I often use the words applied psychology. ‘Applying’ a subject typically means using the core body of knowledge to inform another area of work and life, rather than extending that body of knowledge itself. In part 2 of this blog, Mike Harris explains how we can better communicate psychology so people feel confident with complex concepts.
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