Usman Sheikh is a highly experienced leader in design, customer experience and digital strategy. Currently the Global Head of Design & Experimentation Barclaycard Future Payments, he is one of many fantastic design leaders speaking at Interact London on 18 & 19 October.
All posts for "UX Design" category
UX is brand experience
A few months ago, a friend was planning to catch a plane to visit London. We were on the phone, discussing her arrival as she tried to check-in online.
“The airline redesigned its website, it’s beautiful, but I can’t find where to do the check-in online”, she complained.
How to write a UX design brief without acting like a kid in a sweet shop
Too often a brief for a website redesign reads like a shopping list for a kid in a sweet shop– every feature you’ve ever thought of is included, from search and complex filtering to interactive maps and videos.
What’s wrong with the “kid in a sweet shop” approach?
Wearing Your Heart on Your Interface
Pamela Pavliscak delves into the Internet of Emotionally Intelligent Things and discusses current emotional digital life, design with feeling and the future with new emotionally intelligent design.
Reflective Practice in UX Design
Robin Nash, UX consultant at Nomensa discusses how the UX Design team reflect on previous experiences to facilitate organisational learning.
S=R/E or How I’ve Learned to Let Go of Delight
Stephen Hawking, in writing the introduction to “A Brief History of Time” reported the long-standing folk rule about science writing for lay audiences: Sales cut in half for every equation he introduced in his book. Two things about that: A) I can’t find any authoritative source for the original notion and 2) what does that mean for this article when the title is an equation?
Defining the Online Style Guide in UX
Style guides are becoming more part of our UX design process here at Nomensa. In fact it’s now very difficult to create a website without the rigour of cataloguing the system in some form of a guide. There are lots of different forms of guidelines which exist for different purposes. Here’s a quick look at some different types.
12 Top Tips for Perfect Photoshop Housekeeping
Working on a PSD file from someone else can sometimes be a nightmare: No names on layers, nothing grouped, all vector images flattened, all images cropped, no fonts saved, no colour swatches and so on.
Something that should have been a 5 minute job can often turn into several hours of work. Follow these 12 simple tips to avoid this happening.