All posts for "UX Research" category

UX research, selecting the right method

Published
20th January 2015
by 
Juliet Richardson
Category:
UX research, selecting the right method

The other day a colleague asked, “what is the difference between qualitative and quantitative user research?” This is typically answered by saying that one gives you numbers; the other gives you more in-depth insight.

It sparked a bit of a debate. Is it that easy, and is that the whole story?