All posts for "UX Research" category

The value of effective ‘one-team’ collaboration

Published
4th July 2018
by 
Phil Jenkins
Category:
The value of effective ‘one-team’ collaboration

Phil Jenkins - Principal UX Consultant - gives the example of our work with NHS Digital to demonstrate how collaboration is key to ensuring successful delivery of projects and building mutually beneficial long-term relationships.

Seeing Differently - Asking ‘What if?’ to power thinking

Published
6th June 2018
by 
Tim Blass
Category:
Seeing Differently - Asking ‘What if?’ to power thinking

Asking ‘What if’ expresses our intolerance to accept the status-quo and our intent to approach challenges and opportunities from a different perspective. In this article, Tim Blass - Principal UX Consultant - looks at why your organisation’s future success rests as much in your users’ hands as anyone else’s.

UX Design is not a Desk Job

Published
23rd May 2016
by 
Aled Evans
Category:
UX Design is not a Desk Job

Aled, one of our Senior UX Consultants spent a day riding in an ambulance as part of a UK-wide service UX design project. Here are his thoughts.

Are Focus Groups a Useful Research Technique in UX?

Published
25th February 2016
by 
Juliet Richardson
Category:
Are Focus Groups a Useful Research Technique in UX?

Focus groups have a reputation for generating ideas, the theory being that listening to other peoples' thoughts and insights triggers fresh ideas. Focus groups are often used within the UX industry to generate ideas for possible new products or services, but may not always be the best method to use.