It's well worth doing user research when rolling out a product to other countries to ensure that your product will be successful worldwide. But how can you keep costs down and get the most from the research?
All posts for "UX Research" category
UX Design is not a Desk Job
Aled, one of our Senior UX Consultants spent a day riding in an ambulance as part of a UK-wide service UX design project. Here are his thoughts.
Are Focus Groups a Useful Research Technique in UX?
We occasionally receive UX briefs requesting focus groups as a technique for researching and evaluating all sorts of UX-related questions. But, in common with many others, we believe that focus groups are not a valid method for use within UX. Juliet Richardson explains why...
Work in Higher Education? Take part in our research sessions and take home £40 cash!
Do you work in the Higher Education sector? Do you use video conferencing like Skype, Lync, WebEx etc? We’re looking for participants to earn £40 cash for feedback on some video conferencing software.
Take part in our interview and claim a FREE £20 Amazon voucher
We're on the lookout for certain people to take part in phone interviews for some research we're conducting. These interviews could last up to an hour and will involve answering questions about opinions and experiences around receiving healthcare abroad. We'll even reward you for your time with a £20 Amazon voucher (or your country’s equivalent currency value if you live outside the UK)!
UX research, selecting the right method
The other day a colleague asked, “what is the difference between qualitative and quantitative user research?” This is typically answered by saying that one gives you numbers; the other gives you more in-depth insight.
It sparked a bit of a debate. Is it that easy, and is that the whole story?
Framing UX research questions
This short video provides advice about user research to avoid incorrect results, bad decisions and ultimately a sub-optimal product.
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