All posts for "UX Research" category

What is ethnographic research?

Published
1st November 2018
by 
Joe Knowles
Category:
What is ethnographic research?

Joe Knowles - Principal UX Consultant - looks at how ethnographic research provides rich and deep user insights and explores why it is often overlooked and underused.

The value of effective ‘one-team’ collaboration

Published
4th July 2018
by 
Phil Jenkins
Category:
The value of effective ‘one-team’ collaboration

Phil Jenkins - Principal UX Consultant - gives the example of our work with NHS Digital to demonstrate how collaboration is key to ensuring successful delivery of projects and building mutually beneficial long-term relationships.

Seeing Differently - Asking ‘What if?’ to power thinking

Published
6th June 2018
by 
Tim Blass
Category:
Seeing Differently - Asking ‘What if?’ to power thinking

Asking ‘What if’ expresses our intolerance to accept the status-quo and our intent to approach challenges and opportunities from a different perspective. In this article, Tim Blass - Principal UX Consultant - looks at why your organisation’s future success rests as much in your users’ hands as anyone else’s.