In this article, UX Principal Tim Blass explores the concept of brand and his perspective on how UX supports brand creation.
All posts for "UX Research" category
Why you should do user experience research internationally
It's well worth doing user experience research when rolling out a product to other countries to ensure that your product will be successful worldwide. But how can you keep costs down and get the most from the research?
UX Design is not a Desk Job
Aled, one of our Senior UX Consultants spent a day riding in an ambulance as part of a UK-wide service UX design project. Here are his thoughts.
Are Focus Groups a Useful Research Technique in UX?
Focus groups have a reputation for generating ideas, the theory being that listening to other peoples' thoughts and insights triggers fresh ideas. Focus groups are often used within the UX industry to generate ideas for possible new products or services, but may not always be the best method to use.
Work in Higher Education? Take part in our research sessions and take home £40 cash!
Do you work in the Higher Education sector? Do you use video conferencing like Skype, Lync, WebEx etc? We’re looking for participants to earn £40 cash for feedback on some video conferencing software.
Take part in our interview and claim a FREE £20 Amazon voucher
We're on the lookout for certain people to take part in phone interviews for some research we're conducting. These interviews could last up to an hour and will involve answering questions about opinions and experiences around receiving healthcare abroad. We'll even reward you for your time with a £20 Amazon voucher (or your country’s equivalent currency value if you live outside the UK)!
UX research - How to select the right method
The other day a colleague asked, “what is the difference between qualitative and quantitative user research?” This is typically answered by saying that one gives you numbers; the other gives you more in-depth insight.
It sparked a bit of a debate. Is it that easy, and is that the whole story?
UX Research - The active role of participants and facilitators
The roles and experiences of both the user and facilitator within the usability testing process need to be considered as an active, contributory factor in the outcomes of traditional usability testing. When a user comes into our test lab to volunteer for a usability testing session, we need to acknowledge that they are a not simply a unanimous voice of our audience but a person entering a novel environment, with all of the concerns and behaviours that entails.