All posts for "UX Strategy" category

Customer focus - How to lead your market

Published
16th October 2018
by 
Simon Norris and Alex Metcalf
Category:
Customer focus - How to lead your market

Simon Norris - Nomensa's Founder & CEO - and Alex Metcalf - Principal UX Consultant - explore the value of customer focus and why every 'architect' in your organisation needs to understand why the whole is always greater than the sum of its parts.

How seeing differently is an act of design

Published
25th September 2018
by 
Simon Norris
Category:
How seeing differently is an act of design

Simon Norris - Nomensa's Founder & CEO - explores how Proctor & Gamble worked with a design firm to combine creativity with scientific methodology for the development of a new floor cleaner.

What is UX Strategy?

Published
8th August 2018
by 
Charlie Martin
Category:
What is UX Strategy?

Charlie Martin - Lead Experience Strategist - explores what UX Strategy is and how you can formulate a strategy to differentiate you from competitors.

Seeing Differently - Asking ‘What if?’ to power thinking

Published
6th June 2018
by 
Tim Blass
Category:
Seeing Differently - Asking ‘What if?’ to power thinking

Asking ‘What if’ expresses our intolerance to accept the status-quo and our intent to approach challenges and opportunities from a different perspective. In this article, Tim Blass - Principal UX Consultant - looks at why your organisation’s future success rests as much in your users’ hands as anyone else’s.

Purpose, Value and Digital Impact - A Framework

Published
11th April 2018
by 
Tim Dixon
Category:
Purpose, Value and Digital Impact - A Framework

Dr Tim Dixon, Senior UX Consultant, has been developing a strategic UX impact assessment approach since joining Nomensa a year ago. In this article, he considers how purpose, value and impact are closely linked, from an individual basis to society as a whole.

Strategic UX - What's the value? Part 2

Published
16th January 2018
by 
Simon Norris and Alex Metcalf
Category:
Strategic UX - What's the value? Part 2

What is strategic UX and how can it benefit your business? Nomensa's Founder and CEO, Simon Norris, looks at why UX strategy should be considered as part of the overall ‘design’ vision, using Slack.com as an example.