All posts for "UX Strategy" category

Are Focus Groups a Useful Research Technique in UX?

Published
25th February 2016
by 
Juliet Richardson
Category:
Are Focus Groups a Useful Research Technique in UX?

We occasionally receive UX briefs requesting focus groups as a technique for researching and evaluating all sorts of UX-related questions. But, in common with many others, we believe that focus groups are not a valid method for use within UX. Juliet Richardson explains why...

UX Strategy is Hitting its Stride

Published
16th February 2016
by 
Simon Norris
Category:
UX Strategy is Hitting its Stride

Simon Norris explains how a successful UX strategy and the resulting high level of UX maturity can help a business protect from digital disruption whilst gaining a competitive advantage and providing both consumer and business value.

How to Write a Great UX Brief

Published
19th January 2016
by 
Juliet Richardson
Category:
How to Write a Great UX Brief

We receive lots of briefs for UX projects – some are very clear and detailed, others are somewhat vague and leave us guessing as to exactly what is needed and how we should respond. Principal User Experience Consultant, Juliet Richardson explains how to write a perfect brief so you’ll be much more likely to get inspiring, exciting and innovative proposals that give you exactly what you want.

UX research, selecting the right method

Published
20th January 2015
by 
Juliet Richardson
Category:
UX research, selecting the right method

The other day a colleague asked, “what is the difference between qualitative and quantitative user research?” This is typically answered by saying that one gives you numbers; the other gives you more in-depth insight.

It sparked a bit of a debate. Is it that easy, and is that the whole story?