All posts for "UX Strategy" category

The Wisdom of Experience Transformation

Published
9th May 2017
by 
Simon Norris and Juliet Richardson
Category:
The Wisdom of Experience Transformation

The majority of business leaders are well aware that design is a strategic weapon in delivering digital transformation, especially regarding the overall goal of creating a differentiated customer experience. But, what does this mean and how do you achieve it?

Are Focus Groups a Useful Research Technique in UX?

Published
25th February 2016
by 
Juliet Richardson
Category:
Are Focus Groups a Useful Research Technique in UX?

We occasionally receive UX briefs requesting focus groups as a technique for researching and evaluating all sorts of UX-related questions. But, in common with many others, we believe that focus groups are not a valid method for use within UX. Juliet Richardson explains why...

UX Strategy is Hitting its Stride

Published
16th February 2016
by 
Simon Norris
Category:
UX Strategy is Hitting its Stride

Simon Norris explains how a successful UX strategy and the resulting high level of UX maturity can help a business protect from digital disruption whilst gaining a competitive advantage and providing both consumer and business value.