Our Head of Experience Delivery Hannah Tempest explains how the retail sector can capitalise on user journeys and personas to unpick the granularities of customer behaviour and deliver better experiences.
All posts for "UX Strategy" category
What I've learnt through Beta as a UXer
UX Consultant Amber Polley takes us behind the scenes on a GDS Beta project. Read her five key pieces of advice for any UXer starting a Beta project.
How to improve your UX capability
Great experience has no ceiling and is hard to copy. In this blog post, Simon Norris - Nomensa's CEO and Co-Founder - and Alex Metcalf - UX Consultant - explore how you can deliver customer experience that's light years ahead of your competition and there’s little they can do about it.
Why you should treat Google as one of your users
We all know how important it is to optimise content for SEO and the web, but should you count Google as a user? Peter Kay - Nomensa's Search & Social Strategist - explores.
What's the role of UX in mixed reality?
Augmented reality (AR) and virtual reality (VR) have spent the last several years in the spotlight, with big players like Apple, Sony and Google all getting onboard. So, what are their potential applications? Lia Emanuel - Senior UX Consultant - explores.
How to develop a killer social media strategy
Peter Kay - Social Media Strategist - looks at how social media in business has many applications and how, when you take time to work out the broader business objectives, you can create a strategy that delivers tangible results.
Customer focus - How to lead your market
Simon Norris - Nomensa's Founder & CEO - and Alex Metcalf - Principal UX Consultant - explore the value of customer focus and why every 'architect' in your organisation needs to understand why the whole is always greater than the sum of its parts.
How seeing differently is an act of design
Simon Norris - Nomensa's Founder & CEO - explores how Proctor & Gamble worked with a design firm to combine creativity with scientific methodology for the development of a new floor cleaner.
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