The majority of business leaders are well aware that design is a strategic weapon in delivering digital transformation, especially regarding the overall goal of creating a differentiated customer experience. But, what does this mean and how do you achieve it?
All posts for "UX Strategy" category
The Internet of Things: 5 ways to deliver killer UX in 2017
The popularity of The Internet of Things has soared over the last couple of years. If you are considering producing a connected device, how can you be sure it will actually be useful?
How UX can help you get the most from new technology trends in 2017...
Juliet Richardson, Principal UX Consultant at Nomensa talks technology trends for 2017 and how a UX led approach can help.
The Problem with Digital Transformation
How many companies get it right?
Blockchain – a future design currency?
In this article, Charlie Martin, Principal UX Consultant at Nomensa, delves into 'blockchain' - what it is, it's potential usefulness for end users and how we might design for it in the future.
Does your design support your business?
This article discusses the importance of understanding how your business models work to support your digital design and therefore your user experience.
Are Focus Groups a Useful Research Technique in UX?
We occasionally receive UX briefs requesting focus groups as a technique for researching and evaluating all sorts of UX-related questions. But, in common with many others, we believe that focus groups are not a valid method for use within UX. Juliet Richardson explains why...
UX Strategy is Hitting its Stride
Simon Norris explains how a successful UX strategy and the resulting high level of UX maturity can help a business protect from digital disruption whilst gaining a competitive advantage and providing both consumer and business value.
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