How many companies get it right?
All posts for "UX Strategy" category
Blockchain – a future design currency?
In this article, Charlie Martin, Principal UX Consultant at Nomensa, delves into 'blockchain' - what it is, it's potential usefulness for end users and how we might design for it in the future.
Does your design support your business?
This article discusses the importance of understanding how your business models work to support your digital design and therefore your user experience.
Are Focus Groups a Useful Research Technique in UX?
We occasionally receive UX briefs requesting focus groups as a technique for researching and evaluating all sorts of UX-related questions. But, in common with many others, we believe that focus groups are not a valid method for use within UX. Juliet Richardson explains why...
UX Strategy is Hitting its Stride
Simon Norris explains how a successful UX strategy and the resulting high level of UX maturity can help a business protect from digital disruption whilst gaining a competitive advantage and providing both consumer and business value.
How to Write a Great UX Brief
We receive lots of briefs for UX projects – some are very clear and detailed, others are somewhat vague and leave us guessing as to exactly what is needed and how we should respond. Principal User Experience Consultant, Juliet Richardson explains how to write a perfect brief so you’ll be much more likely to get inspiring, exciting and innovative proposals that give you exactly what you want.
UX research, selecting the right method
The other day a colleague asked, “what is the difference between qualitative and quantitative user research?” This is typically answered by saying that one gives you numbers; the other gives you more in-depth insight.
It sparked a bit of a debate. Is it that easy, and is that the whole story?
How to get the best ROI from your investment in UX
Briefing someone on a potential new UX project can be a difficult task. You’ve decided what is needed, budget accordingly and hire an agency or individual to do the job. However, sometimes you find at the end that you don’t necessarily get the results you were hoping for.
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