In November 2017, Nomensa's CEO and Founder, Simon Norris and Strategic UX Consultant, Alex Metcalf, held a webinar on how the likes of Uber, Airbnb and Spotify adopt a superior UX strategy in their quest for market differentiation and leadership.
All posts for "UX Strategy" category
A UX centred approach to brand creation
In this article, UX Principal Tim Blass explores the concept of brand and his perspective on how UX supports brand creation.
Social Media and UX: The perfect pairing
Watch the webinar from Simon Norris and Peter Kay exploring the relationship between Social Media and UX Design.
The Value of Strategic UX, Part 1 : Combating Commoditisation
In this article Simon Norris and Alex Metcalf explore commoditisation and the part that strategic UX play a role in combating the threat it poses business today.
UX Design - Moving to Maturity: Listen, Learn, Respond
Principal UX Consultant, Charlie Martin discusses how you can apply the principle of ‘Listen, Learn, Respond’ to help avoid the disconnect between an organisation and its users.
The Wisdom of Experience Transformation
The majority of business leaders are well aware that design is a strategic weapon in delivering digital transformation, especially regarding the overall goal of creating a differentiated customer experience. But, what does this mean and how do you achieve it?
How UX can help you get the most from new technology trends in 2017...
Juliet Richardson, Principal UX Consultant at Nomensa talks technology trends for 2017 and how a UX led approach can help.
UX Strategy and the problem with digital transformation
Digital transformation holds the promise of revolutionising business, society and the way we live, but 84% of companies fail to get it right. In this article, Simon Norris - Nomensa's Founder and CEO - looks at what companies must do to be part of the 16% that successfully manage digital transformation.