All posts for "UX Strategy" category

The Wisdom of Experience Transformation

Published
9th May 2017
by 
Simon Norris
Category:
The Wisdom of Experience Transformation

The majority of business leaders are well aware that design is a strategic weapon in delivering digital transformation, especially regarding the overall goal of creating a differentiated customer experience. But, what does this mean and how do you achieve it?

UX Strategy and the problem with digital transformation

Published
9th January 2017
by 
Simon Norris and Paul Richardson
Category:
UX Strategy and the problem with digital transformation

Digital transformation holds the promise of revolutionising business, society and the way we live, but 84% of companies fail to get it right. In this article, Simon Norris - Nomensa's Founder and CEO - looks at what companies must do to be part of the 16% that successfully manage digital transformation.