The majority of business leaders are well aware that design is a strategic weapon in delivering digital transformation, especially regarding the overall goal of creating a differentiated customer experience. But, what does this mean and how do you achieve it?
All posts for "UX Strategy" category
The Internet of Things: 5 ways to deliver killer UX in 2017
The popularity of The Internet of Things has soared over the last couple of years. If you are considering producing a connected device, how can you be sure it will actually be useful?
How UX can help you get the most from new technology trends in 2017...
Juliet Richardson, Principal UX Consultant at Nomensa talks technology trends for 2017 and how a UX led approach can help.
UX Strategy and the problem with digital transformation
Digital transformation holds the promise of revolutionising business, society and the way we live, but 84% of companies fail to get it right. In this article, Simon Norris - Nomensa's Founder and CEO - looks at what companies must do to be part of the 16% that successfully manage digital transformation.
Blockchain – a future design currency?
In this article, Charlie Martin, Principal UX Consultant at Nomensa, delves into 'blockchain' - what it is, it's potential usefulness for end users and how we might design for it in the future.
Does your design support your business?
This article discusses the importance of understanding how your business models work to support your digital design and therefore your user experience.
Are Focus Groups a Useful Research Technique in UX?
Focus groups have a reputation for generating ideas, the theory being that listening to other peoples' thoughts and insights triggers fresh ideas. Focus groups are often used within the UX industry to generate ideas for possible new products or services, but may not always be the best method to use.
UX Strategy is Hitting its Stride
Simon Norris explains how a successful UX strategy and the resulting high level of UX maturity can help a business protect from digital disruption whilst gaining a competitive advantage and providing both consumer and business value.