Dr Tim Dixon, Senior UX Consultant, has been developing a strategic UX impact assessment approach since joining Nomensa a year ago. In this article, he considers how purpose, value and impact are closely linked, from an individual basis to society as a whole.
All posts for "UX Strategy" category
Strategic UX - What's the value? Part 2
What is strategic UX and how can it benefit your business? Nomensa's Founder and CEO, Simon Norris, looks at why UX strategy should be considered as part of the overall ‘design’ vision, using Slack.com as an example.
Creating a brand the UX agency way
Nomensa's Principal User Experience Consultant, Tim Blass, looks at some of the practical aspects behind creating a new brand with a user-centred design.
How to improve your UX strategy
How would you defend against disruption? How do you become a disruptor? These are the questions that get answered in our latest whitepaper - read about unicorn businesses and how they achieve success.
UX strategy - How to disrupt your competitors
In November 2017, Nomensa's CEO and Founder, Simon Norris and Strategic UX Consultant, Alex Metcalf, held a webinar on how the likes of Uber, Airbnb and Spotify adopt a superior UX strategy in their quest for market differentiation and leadership.
A UX centred approach to brand creation
In this article, UX Principal Tim Blass explores the concept of brand and his perspective on how UX supports brand creation.
Social Media and UX: The perfect pairing
Watch the webinar from Simon Norris and Peter Kay exploring the relationship between Social Media and UX Design.
The Value of Strategic UX, Part 1 : Combating Commoditisation
In this article Simon Norris and Alex Metcalf explore commoditisation and the part that strategic UX play a role in combating the threat it poses business today.