In this article Simon Norris and Alex Metcalf explore commoditisation and the part that strategic UX play a role in combating the threat it poses business today.
All posts for "UX Strategy" category
UX Design - Moving to Maturity: Listen, Learn, Respond
Principal UX Consultant, Charlie Martin discusses how you can apply the principle of ‘Listen, Learn, Respond’ to help avoid the disconnect between an organisation and its users.
The Wisdom of Experience Transformation
The majority of business leaders are well aware that design is a strategic weapon in delivering digital transformation, especially regarding the overall goal of creating a differentiated customer experience. But, what does this mean and how do you achieve it?
The Internet of Things: 5 ways to deliver killer UX in 2017
The popularity of The Internet of Things has soared over the last couple of years. If you are considering producing a connected device, how can you be sure it will actually be useful?
How UX can help you get the most from new technology trends in 2017...
Juliet Richardson, Principal UX Consultant at Nomensa talks technology trends for 2017 and how a UX led approach can help.
UX Strategy and the problem with digital transformation
Digital transformation holds the promise of revolutionising business, society and the way we live, but 84% of companies fail to get it right. In this article, Simon Norris - Nomensa's Founder and CEO - looks at what companies must do to be part of the 16% that successfully manage digital transformation.
Blockchain – a future design currency?
In this article, Charlie Martin, Principal UX Consultant at Nomensa, delves into 'blockchain' - what it is, it's potential usefulness for end users and how we might design for it in the future.