Focus groups have a reputation for generating ideas, the theory being that listening to other peoples' thoughts and insights triggers fresh ideas. Focus groups are often used within the UX industry to generate ideas for possible new products or services, but may not always be the best method to use.
All posts for "UX Strategy" category
What is a UX Strategy, and why do I need one?
Simon Norris explains how a successful UX strategy and the resulting high level of UX maturity can help a business protect from digital disruption whilst gaining a competitive advantage and providing both consumer and business value.
How to write a great UX brief
We receive lots of briefs for UX projects – some are very clear and detailed, others are somewhat vague and leave us guessing as to exactly what is needed and how we should respond. In this article, we look at how to write a perfect brief so you’ll be much more likely to get inspiring, exciting and innovative proposals that give you exactly what you want.
UX Maturity: The Reality of Performance
Simon Norris spoke at UX STRAT Europe on 4 June 2015, using examples which take you through the process, from brief to pitch, through strategy development and beyond from Nomensa's engagement with Liberty Global to create a Pan-European Brand-Agnostic UX Strategy. In this article, you'll find examples and thinking that is applicable to all UX Strategy development whilst also highlighting aspects that will be specific and unique to Liberty Global.
'Viva La Digital: Digital First 2015 and beyond' is a glimpse into the future of strategic user experience.
In this paper, Simon Norris explores the benefits of embedding a Digital First philosophy into an organisation and the commercial effect that superior user experience can have on an organisation when applying digitally ecological thinking.
Below is an excerpt of the first section, 'Where people exist, digital exists'.
Experiential Gestalt - going beyond a user journey
We are living in a world that is becoming increasingly more digital, which has implications for everyone from both business to personal usage. Digital touches every part of our lives and this is why a new way of thinking is essential to ensure better design for the future.
Simon Norris, CEO of Nomensa, shares his views on the future of design and the importance of pushing the boundaries of possibility to shape experiences and interactions in a digital world.
UX research - How to select the right method
The other day a colleague asked, “what is the difference between qualitative and quantitative user research?” This is typically answered by saying that one gives you numbers; the other gives you more in-depth insight.
It sparked a bit of a debate. Is it that easy, and is that the whole story?
How to get the best ROI from your investment in UX
Briefing someone on a potential new UX project can be a difficult task. You’ve decided what is needed, budget accordingly and hire an agency or individual to do the job. However, sometimes you find at the end that you don’t necessarily get the results you were hoping for.