All posts for "UX Strategy" category

The Wisdom of Experience Transformation

Published
9th May 2017
by 
Simon Norris
Category:
The Wisdom of Experience Transformation

The majority of business leaders are well aware that design is a strategic weapon in delivering digital transformation, especially regarding the overall goal of creating a differentiated customer experience. But, what does this mean and how do you achieve it?

The problem with digital transformation

Published
9th January 2017
by 
Simon Norris and Paul Richardson
Category:
The problem with digital transformation

Digital transformation holds the promise of revolutionising business, society and the way we live, but 84% of companies fail to get it right. In this article, Simon Norris - Nomensa's Founder and CEO - looks at what companies must do to be part of the 16% that successfully manage digital transformation.

What is a UX Strategy, and why do I need one?

Published
16th February 2016
by 
Simon Norris
Category:
What is a UX Strategy, and why do I need one?

Simon Norris explains how a successful UX strategy and the resulting high level of UX maturity can help a business protect from digital disruption whilst gaining a competitive advantage and providing both consumer and business value.

Experiential Gestalt - going beyond a user journey

Published
13th February 2015
by 
Simon Norris
Category:
Experiential Gestalt - going beyond a user journey

We are living in a world that is becoming increasingly more digital, which has implications for everyone from both business to personal usage.  Digital touches every part of our lives and this is why a new way of thinking is essential to ensure better design for the future.

Simon Norris, CEO of Nomensa, shares his views on the future of design and the importance of pushing the boundaries of possibility to shape experiences and interactions in a digital world.  

UX research - How to select the right method

Published
20th January 2015
by 
Juliet Richardson
Category:
UX research - How to select the right method

The other day a colleague asked, “what is the difference between qualitative and quantitative user research?” This is typically answered by saying that one gives you numbers; the other gives you more in-depth insight.

It sparked a bit of a debate. Is it that easy, and is that the whole story?