Nomensa's Principal User Experience Consultant, Tim Blass, looks at some of the practical aspects behind creating a new brand with a user-centred design.
Creating a brand the UX agency way
- Published
- 18th December 2017
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- Tim Blass
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Nomensa's Principal User Experience Consultant, Tim Blass, looks at some of the practical aspects behind creating a new brand with a user-centred design.
Tim Blass, Nomensa's Principal UX Consultant, looks at digital experience and brand interpretation and dispelling the 'brand promise' myth.
In this article, UX Principal Tim Blass explores the concept of brand and his perspective on how UX supports brand creation.
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