I describe my job in many different ways depending on the situation – though I often use the words applied psychology. ‘Applying’ a subject typically means using the core body of knowledge to inform another area of work and life, rather than extending that body of knowledge itself. In part 2 of this blog, Mike Harris explains how we can better communicate psychology so people feel confident with complex concepts.
All posts for "UX" category
Talking Psych to Non-Psychologists - Part 1
Psychology is a crucial discipline for all UX people – whether they started there or discovered it via other routes. However, it may come as a surprise, but not everyone spends all day philosophising on how the mind works. These ‘non-psychologists’ actually have other things that they think about. Who knew?! So for all fellow psychologists out there (and everyone else - please apply this to whatever your domain expertise is) if you find yourself starting to boulder on about ‘choice paralysis’ to a room full of furrowed brows and wandering eyes, please read the following advice...
5 Reasons to use Paper Prototypes in UX Design
Paper prototypes are an excellent and cheap tool to get feedback on early designs, but they are not as popular as other UX techniques. Ana Crespo explores why, how and when to sue them in a project.
Design Principles at the Cinema: a UX Consultant's tale
As a UX consultant I often find it difficult to avoid or ignore poor design, particularly in the digital world. One rather damp weekend back in August I was taken to the cinema to watch the Pixar film Inside Out. On arrival, none of the traditional ticket windows were manned leaving me in the hands of the self-service ticket machines. The resulting experience led me to conclude that the designer(s) failed to adhere to some of the most basic design principles, as I will now demonstrate.
Why Macmillan loves UX
Interact London speaker and Head of Digital at Macmillan Cancer support, Amanda Neylon talks us through how UX helps bring support to those who need it most.
UX Maturity: The Reality of Performance
Simon Norris spoke at UX STRAT Europe on 4 June 2015, using examples which take you through the process, from brief to pitch, through strategy development and beyond from Nomensa's engagement with Liberty Global to create a Pan-European Brand-Agnostic UX Strategy. In this article, you'll find examples and thinking that is applicable to all UX Strategy development whilst also highlighting aspects that will be specific and unique to Liberty Global.
When do we need Personas?
Personas are archetypes that bring to life a particular set of users in a useful and reliable way. Andrew Grimes, Principal User Experience Consultant at Nomensa discusses when to use them and why.
Sign up for an exclusive preview of "Viva La Digital: Digital First 2015 and beyond"
'Viva La Digital: Digital First 2015 and beyond' is a glimpse into the future of strategic user experience.
In this paper, Simon Norris explores the benefits of embedding a Digital First philosophy into an organisation and the commercial effect that superior user experience can have on an organisation when applying digitally ecological thinking.