Nomensa's Principal User Experience Consultant, Tim Blass, looks at some of the practical aspects behind creating a new brand with a user-centred design.
All posts for "UX" category
UX Design - Defining brand experiences in a digital world
Tim Blass, Nomensa's Principal UX Consultant, looks at digital experience and brand interpretation and dispelling the 'brand promise' myth.
A user centred approach to brand creation
In this article, UX Principal Tim Blass explores the concept of brand and his perspective on how UX supports brand creation.
The Internet of Things: 5 ways to deliver killer UX in 2017
The popularity of The Internet of Things has soared over the last couple of years. If you are considering producing a connected device, how can you be sure it will actually be useful?
UX Mastery: Beyond the Buzzwords
Demand for UX services is currently high, as reflected in the huge number of openings for UX professionals within the job market. However, when demand outstrips supply, how do you find the people who have truly mastered UX? As demand rises, prices tend to increase to reflect the increased demand. This can mean that higher prices don’t necessarily reflect higher quality. So, how do you spot quality?
Show Me the Money: Making Digital Tangible
“How can we make digital, tangible?” One of our Principal UX Consultants explores in this blog post.
Talking Psych to Non-Psychologists – Part 3
The final part of Mike Harris' 'Talking Psych to non-Psychologists' tackles that practical reality of agency life – acting like an expert from your first day onwards. The article presents three thinking tools for meetings and other situations requiring expertise.
Wearables: The Lack of User-Centred Design in Apple Watch’s Apps
This blog explores the apparent lack of user-centred design in Apple Watch's apps and the considerations designers must take when designing for wearables.