All posts for "UX" category

Show Me the Money: Making Digital Tangible

Published
7th June 2016
by 
Charlie Martin
Category:
Show Me the Money: Making Digital Tangible

Three years ago, I was asked a simple question by one of the Executive Directors at a leading UK Financial Services brand: “How can we make digital, tangible?” - If I had a time machine, I would love to be able to go back to that moment in 2013 when I was asked the original question and respond as I have in this article.

Talking Psych to Non-Psychologists – Part 3

Published
31st May 2016
by 
Mike Harris
Category:
Talking Psych to Non-Psychologists – Part 3

The final part of Mike Harris' 'Talking Psych to non-Psychologists' tackles that practical reality of agency life – acting like an expert from your first day onwards. The article presents three thinking tools for meetings and other situations requiring expertise.

Talking Psych to Non-Psychologists – Part 2

Published
2nd March 2016
by 
Mike Harris
Category:
Talking Psych to Non-Psychologists – Part 2

I describe my job in many different ways depending on the situation – though I often use the words applied psychology. ‘Applying’ a subject typically means using the core body of knowledge to inform another area of work and life, rather than extending that body of knowledge itself. In part 2 of this blog, Mike Harris explains how we can better communicate psychology so people feel confident with complex concepts.

Talking Psych to Non-Psychologists - Part 1

Published
26th January 2016
by 
Mike Harris
Category:
Talking Psych to Non-Psychologists - Part 1

Psychology is a crucial discipline for all UX people – whether they started there or discovered it via other routes. However, it may come as a surprise, but not everyone spends all day philosophising on how the mind works. These ‘non-psychologists’ actually have other things that they think about. Who knew?! So for all fellow psychologists out there (and everyone else - please apply this to whatever your domain expertise is) if you find yourself starting to boulder on about ‘choice paralysis’ to a room full of furrowed brows and wandering eyes, please read the following advice...

How to write a great UX brief

Published
19th January 2016
by 
Juliet Richardson
Category:
How to write a great UX brief

We receive lots of briefs for UX projects – some are very clear and detailed, others are somewhat vague and leave us guessing as to exactly what is needed and how we should respond. In this article, we look at how to write a perfect brief so you’ll be much more likely to get inspiring, exciting and innovative proposals that give you exactly what you want.

UX Design - 5 Reasons to use Paper Prototypes

Published
15th December 2015
by 
Ana Crespo
Category:
UX Design - 5 Reasons to use Paper Prototypes

Paper prototypes are an excellent and cheap tool to get feedback on early designs, but they are not as popular as other UX techniques. Ana Crespo explores why, how and when to sue them in a project.

Design Principles at the Cinema: a UX Consultant's tale

Published
4th November 2015
by 
Joe Marriott
Category:
Design Principles at the Cinema: a UX Consultant's tale

As a UX consultant I often find it difficult to avoid or ignore poor design, particularly in the digital world. One rather damp weekend back in August I was taken to the cinema to watch the Pixar film Inside Out. On arrival, none of the traditional ticket windows were manned leaving me in the hands of the self-service ticket machines. The resulting experience led me to conclude that the designer(s) failed to adhere to some of the most basic design principles, as I will now demonstrate.