Personas are archetypes that bring to life a particular set of users in a useful and reliable way. Andrew Grimes, Principal User Experience Consultant at Nomensa discusses when to use them and why.
All posts for "UX" category
Sign up for an exclusive preview of "Viva La Digital: Digital First 2015 and beyond"
'Viva La Digital: Digital First 2015 and beyond' is a glimpse into the future of strategic user experience.
In this paper, Simon Norris explores the benefits of embedding a Digital First philosophy into an organisation and the commercial effect that superior user experience can have on an organisation when applying digitally ecological thinking.
Infinite scrolling is probably not a good idea for your website
What do Facebook and Time.com have in common? Despite having very different purposes -the former a social media site and the latter a renowned magazine- both incorporated infinite scrolling in their designs. Find out why it may not be a good idea to incorporate this into your website.
User testing, beyond usability
Usability testing is a fundamental element of web design. By exploring the performance of a website, app or piece of software, issues that may impact brand experience can be limited and controlled.
If you have walked past Banksy at Nomensa HQ on a Thursday lunchtime, you might have seen a bunch of us sat quietly hunched over our laptops, tapping away at our keyboards and eating cake with big smiles on our faces. In case you’ve been wondering what on earth we’ve been doing and why we all look so pleased with ourselves, please let me take this opportunity to explain!
UX Research - The active role of participants and facilitators
The roles and experiences of both the user and facilitator within the usability testing process need to be considered as an active, contributory factor in the outcomes of traditional usability testing. When a user comes into our test lab to volunteer for a usability testing session, we need to acknowledge that they are a not simply a unanimous voice of our audience but a person entering a novel environment, with all of the concerns and behaviours that entails.
The enterprise experience
Lack of investment, bolted on features, an unmanaged backlog, out-dated or un-scalable architecture are common culprits as to why enterprise software misses the mark when it comes to a good user experience.
The elements of Search – Part 2
In the previous article on the Elements of Search (Elements of search- Part 1) I discussed the presentation of search, and the basics of search engine results pages (SERPs). In this article I will continue to discuss SERPs, with particular focus on filtering and sorting.