All posts for "Whitepapers" category

Digital First

Published
1st July 2015
by 
Simon Norris
Category:
Digital First

'Viva La Digital: Digital First 2015 and beyond' is a glimpse into the future of strategic user experience.

In this paper, Simon Norris explores the benefits of embedding a Digital First philosophy into an organisation and the commercial effect that superior user experience can have on an organisation when applying digitally ecological thinking.

Below is an excerpt of the first section, 'Where people exist, digital exists'.

Improving travel website accessibility

Published
27th March 2014
by 
Alastair Campbell
Category:
Improving travel website accessibility

Web accessibility can increase customer satisfaction, generate revenue, improves brand loyalty and can even enhance search engine performance. It’s also a legal requirement under the Equality Act 2010. But how many travel companies recognise this potential?

Creating the perfect donation experience

Published
8th February 2012
by 
Simon Norris
Category:
Creating the perfect donation experience

An extract from our latest whitepaper, Creating the perfect donation experience. The report walks the reader through our research and demonstrates how to apply our Donation Framework to your website.

Trust in the Checkout

Published
23rd November 2010
by 
Juliet Richardson
Category:
Trust in the Checkout

We have just published our latest research report – Trust in the Checkout – which can be downloaded on our website. This report showcases the findings from a detailed piece of research in which we reviewed the checkout processes of ten of the top online retailers in the UK. The list included “pure-play” retailers such as Amazon and Play, as well as high street names, like Next, Debenhams and B&Q.