Industry commentary: Reading re-imagined

The future of speed-reading; removing the annoying necessity of moving your eyes and using anchoring on central letters, this can enable reading at 1000 words a minute. This may be how most text information is delivered in the future – potentially on wearable devices.

Will this give us more free time, as the advertising suggests? Or will it simply mean we are expected to work faster? From a UX point of view, there is a difference between the process of reading text and the processes of paying attention and processing information. It is also impossible to re-read or go back – meaning users will either miss content or become prisoners of their own attention. Future versions will need to consider this. 

More news...

Amazon launches Netflix for books

Amazon join Scribd and Oyster in offering true ‘digital libraries’ with a Netflix-style service to rent e-books on Kindle Unlimited. 600,000 titles are already available for $9.99 a month.

The subscription revolution continues – it will be interesting to see if e-book subscription services have similar effects on the publishing industry as Spotify is having on the music industry.

Kindle Unlimited: it's the end of losing yourself in a good book

Facebook trials e-commerce (again)

In-page adverts and products on Facebook will now have a ‘buy’ button. Privacy is assured to be a top priority; with customers able to buy items without leaving the site.

Three little letters could make a substantial difference to the perception and use of Facebook. Will it be scrapped like their 2012 store trial, or will it (alongside Twitter) spark a new wave of s-commerce? It may depend on user perceptions of the payment security, and of social media sites themselves.

Facebook tests ‘buy’ button for direct purchases in ads

Microsoft streamlines Android range

Microsoft have called for end to the Android Nokia X smartphone range, and future models will belong to the Lumia range.

With smartphone sales aiming for a possible drop, or at least a plateau, is this a sign of providers needing to cut down the number of choices available?

Microsoft calls end to Android Nokia X smartphones

Is buying fake followers legal?

Paying for fake followers to boost your social media channels’ reputation is apparently legal, only stepping on a few terms of service. This is helping companies increase their social media presence by using ‘bots’ to add followers and even instigate trends. However, Twitter do have algorithms in place to detect bot usage and suspend the twitter user.

The problem is: This activity naturally destroys its own value. It relies on users believing that a large number of followers means a popular company or individual, which helps to attract new followers. Once users know the truth however, this belief will no longer hold true – and the numbers will be meaningless. Social Media sites will either have to crack down on this activity, or find a new way of providing meaning to users – such as finding a way to measure and display the quality of followers, not just the quantity.

#BBCtrending radio: Would you buy fake followers online?

Add a comment

Fields marked with an asterisk (*) are mandatory.