Megan Ellis - Senior UX Consultant here at Nomensa - shares her four top reasons why investing in UX design can drive real commercial value.
Should I use design personas or digital profiling?
Design personas and marketing personas (or digital profiles) are often confused. They can both be used to propel site designs to the next level but they serve very different purposes. Part 1 of this article describes design personas, whilst Part 2 explains the importance of digital audience profiling and segmentation and how marketing personas or digital audience profiles can be used.
5 Reasons to use Paper Prototypes in UX
Paper prototypes are an excellent and cheap tool to get feedback on early designs, but they are not as popular as other UX techniques. Ana Crespo explores why, how and when to sue them in a project.
Five reasons to attend Bristol's biggest design conference
- 3rd March 2020
- Steven Shukor
Steven Shukor, Principal Content Designer at Nomensa, looks at five reasons to attend Collaborate Bristol 2020.
UX Design: Four ways to display error messages
A typical interaction with websites involves filling in forms. When shopping online, for example, you must enter card details, delivery address and other personal information which generate error messages. In this article, we look at how to improve the UX design of your forms.
What's the value of prototyping in UX design?
- 9th January 2020
- Oliver Rouse
Oliver Rouse, UX Consultant, explores the value of prototypes in UX design, sharing examples of different formats and how these can work for you.
When to consider UX illustration in experience design
- 18th September 2019
- Emily Trotter
It’s an exciting time for UX illustration. It’s easy to see, and enjoy the benefits of a well executed illustration within a digital experience, but how did it get there? Emily Trotter shares her learnings to help demystify the practice of UX illustration within digital experience design.
Why are personas so important in UX design?
- 12th December 2019
- Lauren Ellis
Lauren Ellis, copywriter, explores how personas are used in UX design as archetypal characters who represent the needs, ambitions, goals and behaviours of a particular user segment.
What's the difference between a user experience (UX) designer and a UX consultant?
Companies are increasingly realising the importance of user experiences in their digital endeavours and in this article, Manisha Attar - Senior UX Designer - explores the differences between a UX Designer and UX Consultant.
Design personas or digital profiling - which will you use? Part 2
This article is the second of a two-part series exploring design personas and digital profiling. Part one looked at exactly what design personas are, but I will now focus on the importance of digital audience profiling and segmentation, and how marketing personas or digital audience profiles can be used.