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Four reasons to invest in UX design

Published
12th March 2019
by 
Megan Ellis
Category:
Four reasons to invest in UX design

Megan Ellis - Senior UX Consultant here at Nomensa - shares her four top reasons why investing in UX design can drive real commercial value.

Should I use design personas or digital profiling?

Published
3rd February 2015
by 
Fran Campbell
Category:
Should I use design personas or digital profiling?

Design personas and marketing personas (or digital profiles) are often confused. They can both be used to propel site designs to the next level but they serve very different purposes. Part 1 of this article describes design personas, whilst Part 2 explains the importance of digital audience profiling and segmentation and how marketing personas or digital audience profiles can be used.

PART 1

12 things that inspire us to be better UXers

Published
7th May 2020
by 
Steven Shukor
Category:
12 things that inspire us to be better UXers

We put our UX team on the spot to bring you 12 things that inspire them to be better at what they do. Health warning: reading this blog post may lead to temporary brain expansion.

5 Reasons to use Paper Prototypes in UX

Published
15th December 2015
by 
Ana Crespo
Category:
5 Reasons to use Paper Prototypes in UX

Paper prototypes are an excellent and cheap tool to get feedback on early designs, but they are not as popular as other UX techniques. Ana Crespo explores why, how and when to sue them in a project.

Five digital tactics to beat service overload

Published
28th April 2020
by 
Alex Metcalf and Simon Norris
Category:
Five digital tactics to beat service overload

COVID-19 has resulted in unforeseen demands on many organisation's digital infrastructures. Here, Nomensa CEO Simon Norris and UX consultant Alex Metcalf, share their expertise on how UX measures can help overcome service overload.

The importance of microcopy

Published
21st May 2020
by 
Lauren Ellis
Category:
The importance of microcopy

Lauren Ellis, copywriter at Nomensa, outlines microcopy and explains why your business needs to start sweating the small stuff.

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