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Four reasons to invest in UX design

Published
12th March 2019
by 
Megan Ellis
Category:
Four reasons to invest in UX design

Megan Ellis - Senior UX Consultant here at Nomensa - shares her four top reasons why investing in UX design can drive real commercial value.

Should I use design personas or digital profiling?

Published
3rd February 2015
by 
Fran Campbell
Category:
Should I use design personas or digital profiling?

Design personas and marketing personas (or digital profiles) are often confused. They can both be used to propel site designs to the next level but they serve very different purposes. Part 1 of this article describes design personas, whilst Part 2 explains the importance of digital audience profiling and segmentation and how marketing personas or digital audience profiles can be used.

PART 1

5 Reasons to use Paper Prototypes in UX

Published
15th December 2015
by 
Ana Crespo
Category:
5 Reasons to use Paper Prototypes in UX

Paper prototypes are an excellent and cheap tool to get feedback on early designs, but they are not as popular as other UX techniques. Ana Crespo explores why, how and when to sue them in a project.

UX Design: Four ways to display error messages

Published
1st July 2010
by 
Nomensa
Category:
UX Design: Four ways to display error messages

A typical interaction with websites involves filling in forms. When shopping online, for example, you must enter card details, delivery address and other personal information which generate error messages. In this article, we look at how to improve the UX design of your forms.

What's the value of prototyping in UX design?

Published
9th January 2020
by 
Oliver Rouse
Category:
What's the value of prototyping in UX design?

Oliver Rouse, UX Consultant, explores the value of prototypes in UX design, sharing examples of different formats and how these can work for you.

When to consider UX illustration in experience design

Published
18th September 2019
by 
Emily Trotter
Category:
When to consider UX illustration in experience design

It’s an exciting time for UX illustration. It’s easy to see, and enjoy the benefits of a well executed illustration within a digital experience, but how did it get there? Emily Trotter shares her learnings to help demystify the practice of UX illustration within digital experience design.

Why are personas so important in UX design?

Published
12th December 2019
by 
Lauren Ellis
Category:
Why are personas so important in UX design?

Lauren Ellis, copywriter, explores how personas are used in UX design as archetypal characters who represent the needs, ambitions, goals and behaviours of a particular user segment.

Design personas or digital profiling - which will you use? Part 2

Published
25th February 2015
by 
Fran Campbell
Category:
Design personas or digital profiling - which will you use? Part 2

This article is the second of a two-part series exploring design personas and digital profiling. Part one looked at exactly what design personas are, but I will now focus on the importance of digital audience profiling and segmentation, and how marketing personas or digital audience profiles can be used. 

PART 2

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