Megan Ellis - Senior UX Consultant here at Nomensa - shares her four top reasons why investing in UX design can drive real commercial value.
What I've learnt through Beta as a UXer
UX Consultant Amber Polley takes us behind the scenes on a GDS Beta project. Read her five key pieces of advice for any UXer starting a Beta project.
Should I use design personas or digital profiling?
Design personas and marketing personas (or digital profiles) are often confused. They can both be used to propel site designs to the next level but they serve very different purposes. Part 1 of this article describes design personas, whilst Part 2 explains the importance of digital audience profiling and segmentation and how marketing personas or digital audience profiles can be used.
12 things that inspire us to be better UXers
- 7th May 2020
- Steven Shukor
We put our UX team on the spot to bring you 12 things that inspire them to be better at what they do. Health warning: reading this blog post may lead to temporary brain expansion.
Running remote user research for NHS England and NHS Improvement
- 25th June 2020
- Joshua Avern
Graduate UX Consultant Joshua Advern shares his advice and insight garnered through a recent project for NHS England and NHS Improvement.
Preparing your digital experience for an eventual return to scale
Our Founder and CEO Simon Norris and UX Consultant Alex Metcalf explore UX considerations that will help your organisation return to scale and emerge strongly from this challenging time.
How nudging in the COVID-19 crisis is driving better decision making
- 1st June 2020
- George Moriarty
Our Group Account Director, George Moriarty, explores how behavioural economics have been used in the coronavirus crisis. She asks: how does it work and has it helped us make better choices?
5 Reasons to use Paper Prototypes in UX
Paper prototypes are an excellent and cheap tool to get feedback on early designs, but they are not as popular as other UX techniques. Ana Crespo explores why, how and when to sue them in a project.
Five digital tactics to beat service overload
COVID-19 has resulted in unforeseen demands on many organisation's digital infrastructures. Here, Nomensa CEO Simon Norris and UX consultant Alex Metcalf, share their expertise on how UX measures can help overcome service overload.
The importance of microcopy
Lauren Ellis, copywriter at Nomensa, outlines microcopy and explains why your business needs to start sweating the small stuff.