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Should I use design personas or digital profiling?

Published
3rd February 2015
by 
Fran Campbell
Category:
Should I use design personas or digital profiling?

Design personas and marketing personas (or digital profiles) are often confused. They can both be used to propel site designs to the next level but they serve very different purposes. Part 1 of this article describes design personas, whilst Part 2 explains the importance of digital audience profiling and segmentation and how marketing personas or digital audience profiles can be used.

PART 1

5 Reasons to use Paper Prototypes in UX

Published
15th December 2015
by 
Ana Crespo
Category:
5 Reasons to use Paper Prototypes in UX

Paper prototypes are an excellent and cheap tool to get feedback on early designs, but they are not as popular as other UX techniques. Ana Crespo explores why, how and when to sue them in a project.

Why are personas so important in UX design?

Published
12th December 2019
by 
Lauren Ellis
Category:
Why are personas so important in UX design?

Lauren Ellis, copywriter, explores how personas are used in UX design as archetypal characters who represent the needs, ambitions, goals and behaviours of a particular user segment.

Design personas or digital profiling - which will you use? Part 2

Published
25th February 2015
by 
Fran Campbell
Category:
Design personas or digital profiling - which will you use? Part 2

This article is the second of a two-part series exploring design personas and digital profiling. Part one looked at exactly what design personas are, but I will now focus on the importance of digital audience profiling and segmentation, and how marketing personas or digital audience profiles can be used. 

PART 2

Is your business suffering from experience drag?

Published
27th January 2020
by 
Alex Metcalf and Simon Norris
Category:
Is your business suffering from experience drag?

Experience drag is a long-term build-up of poor UX design and management decisions that drag you back when you try to create great digital experiences. Simon Norris and Alex Metcalf explore the antidote.

How to select the right method in UX research

Published
20th January 2015
by 
Juliet Richardson
Category:
How to select the right method in UX research

The other day a colleague asked, “what is the difference between qualitative and quantitative user research?” This is typically answered by saying that one gives you numbers; the other gives you more in-depth insight.

It sparked a bit of a debate. Is it that easy, and is that the whole story?

How to write a great UX brief

Published
19th January 2016
by 
Juliet Richardson
Category:
How to write a great UX brief

We receive lots of briefs for UX projects – some are very clear and detailed, others are somewhat vague and leave us guessing as to exactly what is needed and how we should respond. In this article, we look at how to write a perfect brief so you’ll be much more likely to get inspiring, exciting and innovative proposals that give you exactly what you want.

What's the value of prototyping in UX design?

Published
9th January 2020
by 
Oliver Rouse
Category:
What's the value of prototyping in UX design?

Oliver Rouse, UX Consultant, explores the value of prototypes in UX design, sharing examples of different formats and how these can work for you.

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