Megan Ellis - Senior UX Consultant here at Nomensa - shares her four top reasons why investing in UX design can drive real commercial value.
12 things that inspire us to be better UXers
- 7th May 2020
- Steven Shukor
We put our UX team on the spot to bring you 12 things that inspire them to be better at what they do. Health warning: reading this blog post may lead to temporary brain expansion.
Should I use design personas or digital profiling?
Design personas and marketing personas (or digital profiles) are often confused. They can both be used to propel site designs to the next level but they serve very different purposes. Part 1 of this article describes design personas, whilst Part 2 explains the importance of digital audience profiling and segmentation and how marketing personas or digital audience profiles can be used.
Five digital tactics to beat service overload
COVID-19 has resulted in unforeseen demands on many organisation's digital infrastructures. Here, Nomensa CEO Simon Norris and UX consultant Alex Metcalf, share their expertise on how UX measures can help overcome service overload.
5 Reasons to use Paper Prototypes in UX
Paper prototypes are an excellent and cheap tool to get feedback on early designs, but they are not as popular as other UX techniques. Ana Crespo explores why, how and when to sue them in a project.
The importance of microcopy
Lauren Ellis, copywriter at Nomensa, outlines microcopy and explains why your business needs to start sweating the small stuff.
Can improving our creative processes make us better humans?
- 25th November 2019
- Lauren Ellis
Lauren Ellis, UX Copywriter, shares her thoughts on this year's Interact London and its message of how paying attention to process can make us better designers.
When to consider UX illustration in experience design
- 18th September 2019
- Emily Trotter
It’s an exciting time for UX illustration. It’s easy to see, and enjoy the benefits of a well executed illustration within a digital experience, but how did it get there? Emily Trotter shares her learnings to help demystify the practice of UX illustration within digital experience design.
UX Design: Four ways to display error messages
A typical interaction with websites involves filling in forms. When shopping online, for example, you must enter card details, delivery address and other personal information which generate error messages. In this article, we look at how to improve the UX design of your forms.
Why are personas so important in UX design?
- 12th December 2019
- Lauren Ellis
Lauren Ellis, copywriter, explores how personas are used in UX design as archetypal characters who represent the needs, ambitions, goals and behaviours of a particular user segment.