Megan Ellis - Senior UX Consultant here at Nomensa - shares her four top reasons why investing in UX design can drive real commercial value.
The Stoic Designer
Our next webinar 'The Stoic Designer' with Principal UX Consultant Joe Knowles on 15th September draws on case studies to introduce stoicism as a concept and aims to put personal and professional development into that framework. In this article, he introduces some of the concepts he'll explore in more detail in the webinar.
Should I use design personas or digital profiling?
Design personas and marketing personas (or digital profiles) are often confused. They can both be used to propel site designs to the next level but they serve very different purposes. Part 1 of this article describes design personas, whilst Part 2 explains the importance of digital audience profiling and segmentation and how marketing personas or digital audience profiles can be used.
What I've learnt through Beta as a UXer
UX Consultant Amber Polley takes us behind the scenes on a GDS Beta project. Read her five key pieces of advice for any UXer starting a Beta project.
Running remote user research for NHS England and NHS Improvement
- 25th June 2020
- Joshua Avern
Graduate UX Consultant Joshua Avern shares his advice and insight garnered through a recent project for NHS England and NHS Improvement.
Why accessibility is an important part of Customer Experience (CX)
Accessibility is an integral part of Customer Experience (CX) and subject to all the same risks and opportunities. In this article, Alastair Campbell, Director of Accessibility, and Alex Metcalf, UX Consultant, explore how accessibility supports CX excellence.
12 things that inspire us to be better UXers
- 7th May 2020
- Steven Shukor
We put our UX team on the spot to bring you 12 things that inspire them to be better at what they do. Health warning: reading this blog post may lead to temporary brain expansion.
Preparing your digital experience for an eventual return to scale
- 16th June 2020
- Simon Norris
Our Founder and CEO Simon Norris and UX Consultant Alex Metcalf explore UX considerations that will help your organisation return to scale and emerge strongly from this challenging time.
5 Reasons to use Paper Prototypes in UX
Paper prototypes are an excellent and cheap tool to get feedback on early designs, but they are not as popular as other UX techniques. Ana Crespo explores why, how and when to sue them in a project.
When to consider UX illustration in experience design
- 18th September 2019
- Emily Trotter
It’s an exciting time for UX illustration. It’s easy to see, and enjoy the benefits of a well executed illustration within a digital experience, but how did it get there? Emily Trotter shares her learnings to help demystify the practice of UX illustration within digital experience design.