If you build it will they come?

When the web was young it was almost enough just to have a website. It didn’t need to be great, good design was very much an option, as was consistency or any thought about how someone might want to use it. Over the years we’ve seen how this viewpoint has changed. In an extremely congested marketplace, with a reasonably low cost of entry, design and user experience matter so much more. Without them a website gets lost among the crowd and should it be found, a visitor has little incentive to remain or return.