Thoughts, ideas and solutions on UX, web accessibility and design
A summary of the key concepts and ideas from the 5 articles in the meaning series. We human beings are hungry for meaning in all aspects of our lives. The meaning-first manifesto is a philosophy for researching and designing meaningful interaction.
Meaning is what we assign to every aspect of our lives from the simplest of actions to the most complex. The design of any digital experience that feels meaningful has to accommodate our basic human need for discovery.
Meaning-first is a design approach that puts emphasis on delivering meaningful interactions.
So how do you change the behaviour of the masses through a website? Well, through social engagement! It’s not just how well you formulate or present your argument. It’s not just about design. It’s about encouraging behaviour of the masses to follow the grain of change. And it starts before a wireframe, before an IA development or even a basic sketch. It starts with the campaign concept. The idea.
When launching a new website or new functionality on your website, you want to be confident that it will be successful and provide a good return on investment. For example, you don’t want to build a forum that doesn’t attract any comments.
How can you be sure that your site will be successful? Research and testing with your audience is one way to help ensure confidence. However, doing the wrong type of test can generate false confidence and lead to costly mistakes. Coca-Cola is one such example.