All posts for "captology" tag

“Do we need to push?”: A proposed framework for persuasion in ecommerce design

Published
3rd December 2010
by 
Jon Fisher
Category:
UX
“Do we need to push?”: A proposed framework for persuasion in ecommerce design

To many online retailers, the holy grail of behavioural change would be engaging more customers in deciding to purchase! In a UCD ecommerce process what persuasive elements do we include and at what time? How do we “persuade and not force”? Exactly how hard do we push potential customers? This article proposes a potential framework for designing persuasive techniques into the design of an ecommerce website in order to maximise revenue and create great user experiences!

Designing simple tools for complex messages

Published
16th July 2010
by 
Jon Fisher
Category:
UX
Designing simple tools for complex messages

Recently every news article seems to refer to budget cuts as a result of the global financial meltdown. I have read 20 different articles and still do not feel like I fully understand the problem. How can I begin to understand such a complicated subject? How can the internet help me understand? Tools allow us to understand a subject through exploration and rehearsal without any risk if we go wrong. We all know the best way to learn something is to do it yourself! This engaged risk-free learning, I believe, is the secret strength of online tools. They persuade learning through a subtle and passive process.

How to sell things and influence people

Published
1st April 2010
by 
Jon Fisher
Category:
UX
How to sell things and influence people

Many of the techniques introduced in my first captology article are applicable to the design of ecommerce websites. Unlike other websites which may have a diverse range of behaviours they want to encourage, ecommerce websites have a single objective, to make you spend money! How does the role of money impact persuasive web design?

The Science of Persuasion in Web Design

Published
1st February 2010
by 
Jon Fisher
Category:
UX
The Science of Persuasion in Web Design

Whether negotiating million pound business deals or convincing a toddler that playing with the sharp knife is a bad idea, we have all tried to convince someone else that our opinion is worth considering. Persuasion is an innate human skill that we regularly use, sometimes without even knowing. Captology (Computers As Persuasive Technologies) is a new discipline that has increased in prominence as we continue to replace human roles with computers. In a busy market place perhaps captology can give you the edge you need?