To many online retailers, the holy grail of behavioural change would be engaging more customers in deciding to purchase! In a UCD ecommerce process what persuasive elements do we include and at what time? How do we “persuade and not force”? Exactly how hard do we push potential customers? This article proposes a potential framework for designing persuasive techniques into the design of an ecommerce website in order to maximise revenue and create great user experiences!
“Do we need to push?”: A proposed framework for persuasion in ecommerce design
- Published
- 3rd December 2010
- by
- Jon Fisher
- Category: