Interact London speaker and Head of Digital at Macmillan Cancer support, Amanda Neylon talks us through how UX helps bring support to those who need it most.
All posts for "charity" tag
UX Design - Creating the perfect charity donation experience
An infographic explaining the 5 steps involved in creating the perfect donation journey.
Creating the perfect donation experience
An extract from our latest whitepaper, Creating the perfect donation experience. The report walks the reader through our research and demonstrates how to apply our Donation Framework to your website.
How to improve online fundraising
With government funding for charity programs being cut, many charities are currently looking at increasing their income from individual giving. However the current economic climate means that people are less willing to give their spare money to charity – charities have to work harder to make their case.
Online donations are one source of individual giving that can work well. A whole range of marketing campaigns can be used to drive people to your website where they can then quickly and easily make a donation.