An extract from our latest whitepaper, Creating the perfect donation experience. The report walks the reader through our research and demonstrates how to apply our Donation Framework to your website.
All posts for "Charity donation framework" tag
Why thanking donors online is powerful
Why should you thank your online donors? After all once they’ve completed the transaction, surely it doesn’t matter what you do then? Having viewed the Thank you pages on a number of different charity websites, it seems as though many charities are taking this attitude.
Promoting committed giving online
With government funding for charity programs being cut, many charities are currently looking at increasing their income from individual giving. However the current economic climate means that people are less willing to give their spare money to charity – charities have to work harder to make their case.
Online donations are one source of individual giving that can work well. A whole range of marketing campaigns can be used to drive people to your website where they can then quickly and easily make a donation.