All posts for "customer experience" tag

UX Modern Marketing Manifesto

Published
23rd August 2013
by 
Simon Norris
Category:
UX Modern Marketing Manifesto

Econsultancy recently crafted a Modern Marketing Manifesto, listing twelve constituents forming reasons why marketing is increasingly valuable, and how digital and classic methods can fuse and work together.

It was point three in the manifesto that caught our eye: ‘Experience’.

Customer first means experience first.

Published
13th September 2011
by 
Simon Norris
Category:
Customer first means experience first.

If you are focusing on the technology then you are focused on the wrong thing. It's important, but far more important is the experience it enables for your customers.

How to encourage customer loyalty in digital

Published
21st June 2011
by 
Mike Harris
Category:
How to encourage customer loyalty in digital

One of the biggest challenges facing online businesses today is getting customers to stay loyal to them. It is easy enough to generate numerous first time hits through an ad campaign or promotion, but the cost of doing so often outweighs what users spend on their first visit. Many statistics show that returning and long-time customers are of more value to your business than first time ones, due to both increased sales and reduced costs. Therefore the key to sustainable revenue is to encourage customer loyalty and repeat business.