All posts for "customer experience" tag

UX Modern Marketing Manifesto

Published
23rd August 2013
by 
Simon Norris
Category:
UX Modern Marketing Manifesto

Econsultancy recently crafted a Modern Marketing Manifesto, listing twelve constituents forming reasons why marketing is increasingly valuable, and how digital and classic methods can fuse and work together.

It was point three in the manifesto that caught our eye: ‘Experience’.

Technology is not the solution!

Published
13th September 2011
by 
Simon Norris
Category:
Technology is not the solution!

Sometimes, we place far too much importance on the advent of new technology. In fact, technology has not been the ‘difference’ people expect for quite a while. Defining and refining your customer experience and how you want your customers to feel about your brand is the only real differentiator. The best person to help you manage and deliver a great customer experience is the CXO - The Customer Experience Officer. Does your organisation have a CXO? If it doesn't it should have!

Encouraging Customer Loyalty- Winning Hits and Joined up CRM

Published
21st June 2011
by 
Michael Harris
Category:
Encouraging Customer Loyalty- Winning Hits and Joined up CRM

One of the biggest challenges facing online businesses today is getting customers to stay loyal to them. It is easy enough to generate numerous first time hits through an ad campaign or promotion, but the cost of doing so often outweighs what users spend on their first visit. Many statistics show that returning and long-time customers are of more value to your business than first time ones, due to both increased sales and reduced costs. Therefore the key to sustainable revenue is to encourage customer loyalty and repeat business.