All posts for "customer research" tag

UX Design is not a Desk Job

Published
23rd May 2016
by 
Aled Evans
Category:
UX Design is not a Desk Job

Aled, one of our Senior UX Consultants spent a day riding in an ambulance as part of a UK-wide service UX design project. Here are his thoughts.

Lorem ipsum and the art of prototype testing

Published
30th January 2014
by 
Dave Ellender
Category:
Lorem ipsum and the art of prototype testing

Printers and typesetters have used lorem ipsum for over 500 years to demonstrate visual design elements. Meaningless chunks of Latin makes sure everyone involved in the visual design process focuses solely on font, typography and layout - rather than the words. But this tradition is under attack in the digital sector: in particular, the rise of agile methods and content strategy are conspiring against it.

Good UX Design is Invisible

Published
17th March 2011
by 
Simon Norris
Category:
Good UX Design is Invisible

Design is a very complex subject and it has many definitions but one I particularly like is ‘to plan and fashion artistically or skillfully’ (dictionary.com). Design is a highly skillful activity and requires dedication and creativity. Good design is a process and one that is made up of many elements. It is the successful combination of elements that deliver a great design that make it compelling, engaging and ultimately, invisible.

“Do we need to push?”: A proposed framework for persuasion in ecommerce design

Published
3rd December 2010
by 
Jon Fisher
Category:
“Do we need to push?”: A proposed framework for persuasion in ecommerce design

To many online retailers, the holy grail of behavioural change would be engaging more customers in deciding to purchase! In a UCD ecommerce process what persuasive elements do we include and at what time? How do we “persuade and not force”? Exactly how hard do we push potential customers? This article proposes a potential framework for designing persuasive techniques into the design of an ecommerce website in order to maximise revenue and create great user experiences!

Experience is everything

Published
1st June 2010
by 
Juliet Richardson
Category:
Experience is everything

When launching a new website or new functionality on your website, you want to be confident that it will be successful and provide a good return on investment. For example, you don’t want to build a forum that doesn’t attract any comments.

How can you be sure that your site will be successful? Research and testing with your audience is one way to help ensure confidence. However, doing the wrong type of test can generate false confidence and lead to costly mistakes. Coca-Cola is one such example.

Your feedback is important to us!

Published
5th February 2010
by 
Simon Norris
Category:
Your feedback is important to us!

How many times have you visited a site for the very first time only to be presented with an annoying pop-up that asks you to complete a survey about the site you have only just visited!