This article discusses the importance of understanding how your business models work to support your digital design and therefore your user experience.
All posts for "Digital first" tag
UX Strategy is Hitting its Stride
Simon Norris explains how a successful UX strategy and the resulting high level of UX maturity can help a business protect from digital disruption whilst gaining a competitive advantage and providing both consumer and business value.
UX Maturity: The Reality of Performance
Simon Norris spoke at UX STRAT Europe on 4 June 2015, using examples which take you through the process, from brief to pitch, through strategy development and beyond from Nomensa's engagement with Liberty Global to create a Pan-European Brand-Agnostic UX Strategy. In this article, you'll find examples and thinking that is applicable to all UX Strategy development whilst also highlighting aspects that will be specific and unique to Liberty Global.
Sign up for an exclusive preview of "Viva La Digital: Digital First 2015 and beyond"
'Viva La Digital: Digital First 2015 and beyond' is a glimpse into the future of strategic user experience.
In this paper, Simon Norris explores the benefits of embedding a Digital First philosophy into an organisation and the commercial effect that superior user experience can have on an organisation when applying digitally ecological thinking.
2014 and the shift to digital first
The shift into a new phase of ‘digital’ is well known to designers, technologists and most businesses. From Mobile First, to Big Data, Cloud Computing and the Internet of Things, the data carried via digital channels is more pervasive than ever.