All posts for "Digital transformation" tag

The problem with digital transformation

Published
9th January 2017
by 
Simon Norris and Paul Richardson
Category:
The problem with digital transformation

Digital transformation holds the promise of revolutionising business, society and the way we live, but 84% of companies fail to get it right. In this article, Simon Norris - Nomensa's Founder and CEO - looks at what companies must do to be part of the 16% that successfully manage digital transformation.

What is a UX Strategy, and why do I need one?

Published
16th February 2016
by 
Simon Norris
Category:
What is a UX Strategy, and why do I need one?

Simon Norris explains how a successful UX strategy and the resulting high level of UX maturity can help a business protect from digital disruption whilst gaining a competitive advantage and providing both consumer and business value.