In November 2017, Nomensa's CEO and Founder, Simon Norris and Strategic UX Consultant, Alex Metcalf, held a webinar on how the likes of Uber, Airbnb and Spotify adopt a superior UX strategy in their quest for market differentiation and leadership.
All posts for "experience" tag
Creating the perfect donation experience - infographic
An infographic explaining the 5 steps involved in creating the perfect donation journey.
UX Modern Marketing Manifesto
Econsultancy recently crafted a Modern Marketing Manifesto, listing twelve constituents forming reasons why marketing is increasingly valuable, and how digital and classic methods can fuse and work together.
It was point three in the manifesto that caught our eye: ‘Experience’.
Designing meaning: translating insight into design
Regardless of the proposed technology the ultimate goal is to make any design and the experience as meaningful as possible to the user. This article will focus on the actual ‘shaping’ or designing of meaningful interaction. Understanding what is actually meaningful to people in terms of their interaction and the form it should take represents the very essence of ‘designing a great experience’.