All posts for "experience" tag

UX strategy - How to disrupt your competitors

Published
26th October 2017
by 
Henry Carroll
Category:
UX strategy - How to disrupt your competitors

In November 2017, Nomensa's CEO and Founder, Simon Norris and Strategic UX Consultant, Alex Metcalf, held a webinar on how the likes of Uber, Airbnb and Spotify adopt a superior UX strategy in their quest for market differentiation and leadership.

UX Modern Marketing Manifesto

Published
23rd August 2013
by 
Simon Norris
Category:
UX Modern Marketing Manifesto

Econsultancy recently crafted a Modern Marketing Manifesto, listing twelve constituents forming reasons why marketing is increasingly valuable, and how digital and classic methods can fuse and work together.

It was point three in the manifesto that caught our eye: ‘Experience’.

Designing meaning: translating insight into design

Published
8th November 2012
by 
Simon Norris
Category:
Designing meaning: translating insight into design

Regardless of the proposed technology the ultimate goal is to make any design and the experience as meaningful as possible to the user. This article will focus on the actual ‘shaping’ or designing of meaningful interaction. Understanding what is actually meaningful to people in terms of their interaction and the form it should take represents the very essence of ‘designing a great experience’.