All posts for "flow" tag

How to design forms part two - Pace and Balance

Published
20th June 2012
by 
Mike Harris
Category:
How to design forms part two - Pace and Balance

The shockingly high dropout statistics you will undoubtedly find if you probe into an average online form’s analytics begs the question: ‘Why are they so difficult to get through?’ Often they are not actually difficult; they are just boring.

Researching meaning: making sense of behaviour

Published
27th April 2012
by 
Simon Norris
Category:
Researching meaning: making sense of behaviour

Most of our decisions on a daily basis will be driven by some sort of emotional factor rather than thinking or reason. We process more than 11 million pieces of sensory information every second. We can only attend to about 40 of those but the rest is not disregarded - it's processed. As interaction designers we need to learn to dive below the surface and uncover the factors that will help us design deeper meaning.