Internet TV: UX a potential casualty in the battle for the living room?

The Internet-enabled TV has been around for a little while, but the fight for control of the living room has begun in earnest now that Google has joined the fray. Instinctively Internet on TV makes sense, after all many people admit to using a laptop, netbook or iPad when watching TV, so why not bring that experience to the TV itself? However, I can’t help feeling that in the rush to get the web onto the widescreen nobody has properly stopped to think about whether it really matches with how anyone uses their TV or consumes information from the Internet. In the UX industry this is known as the “context of use”. If you fail to consider this properly, you end up with a product that isn’t fit for purpose.