Delve into the instinctive effect of similarity and how to break it to draw users into your design.
All posts for "invisible design" tag
The resurgence of inclusive design
In recent years we have witnessed a resurgence in the Inclusive Design approach. This is partly due to the rise in web accessibility and how it helps to ensure a great user experience is delivered to everyone. However, inclusive design is far from new approach but every designer should be practising it!
Good UX Design is Invisible
Design is a very complex subject and it has many definitions but one I particularly like is ‘to plan and fashion artistically or skillfully’ (dictionary.com). Design is a highly skillful activity and requires dedication and creativity. Good design is a process and one that is made up of many elements. It is the successful combination of elements that deliver a great design that make it compelling, engaging and ultimately, invisible.
Simplicity- It's complicated
Don Norman ‘the guru of workable technology’ recently posted an article questioning the concept of simplicity in design, proposing that it is not the ‘answer’ to usability after all, and it is highly overrated. His theory is controversial- not only does it go against the traditional principles of design; it contradicts things he has written about himself in his award winning books design of everyday things and emotional design.