When the web was young it was almost enough just to have a website. It didn’t need to be great, good design was very much an option, as was consistency or any thought about how someone might want to use it. Over the years we’ve seen how this viewpoint has changed. In an extremely congested marketplace, with a reasonably low cost of entry, design and user experience matter so much more. Without them a website gets lost among the crowd and should it be found, a visitor has little incentive to remain or return.
All posts for "ipad testing" tag
User testing for iOS devices
For the last couple of months we have been bombarded with figures about Apple’s massive success. Over 120 million devices sold and 6.5 billion app downloads are astonishing figures. One could think that all apps in the App Store are amazing because everybody is downloading them! That, unfortunately, is far from true. The vast majority of apps are just downloaded to try them out, and then dismissed after some weeks or even days.