Personas are archetypes that bring to life a particular set of users in a useful and reliable way. Andrew Grimes, Principal User Experience Consultant at Nomensa discusses when to use them and why.
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Design personas or digital profiling - which will you use? Part 2
This article is the second of a two-part series exploring design personas and digital profiling. Part one looked at exactly what design personas are, but I will now focus on the importance of digital audience profiling and segmentation, and how marketing personas or digital audience profiles can be used.
Should I use design personas or digital profiling?
Design personas and marketing personas (or digital profiles) are often confused. They can both be used to propel site designs to the next level but they serve very different purposes. Part 1 of this article describes design personas, whilst Part 2 explains the importance of digital audience profiling and segmentation and how marketing personas or digital audience profiles can be used.