Most of our decisions on a daily basis will be driven by some sort of emotional factor rather than thinking or reason. We process more than 11 million pieces of sensory information every second. We can only attend to about 40 of those but the rest is not disregarded - it's processed. As interaction designers we need to learn to dive below the surface and uncover the factors that will help us design deeper meaning.
All posts for "psychology" tag
Alluring Layouts – drawing and capturing attention
Delve into the instinctive effect of similarity and how to break it to draw users into your design.
Why thanking donors online is powerful
Why should you thank your online donors? After all once they’ve completed the transaction, surely it doesn’t matter what you do then? Having viewed the Thank you pages on a number of different charity websites, it seems as though many charities are taking this attitude.
An introduction to inclusive design
A lot of research goes into understanding how physical disabilities (e.g. blindness) affect users online and how support technologies can help. However many people suffer from psychological disorders or learning difficulties which greatly affect their experiences online, and comparatively little research and development has gone into understanding and designing for these issues.
Design is a very complex subject and it has many definitions but one I particularly like is ‘to plan and fashion artistically or skillfully’ (dictionary.com). Design is a highly skillful activity and requires dedication and creativity. Good design is a process and one that is made up of many elements. It is the successful combination of elements that deliver a great design that make it compelling, engaging and ultimately, invisible.
Change how clients think about design
Many of us have been in a situation where you put a design in front of a client and cursed the feedback (afterwards). Even with the best preparation, the best design, the sort of feedback you get can vary wildly and it often feels like you have to go back to the drawing board.
If you toil away in private and plonk the design down in front of them with a "Wadda ya think?", things are likely to go down hill, here's why.
The Nomensa design philosophy and our commitment to making the web a better and more intuitive place for all of us.
User Experience - a new buzz word or the way forward for web development?
User experience might sound like just another bit of marketing candy, but there’s a lot of science hiding behind this feel good phrase.
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