All posts for "reversal theory" tag

How to design forms part one - the reservoir of goodwill

Published
22nd May 2012
by 
Mike Harris
Category:
UX
How to design forms part one - the reservoir of goodwill

It seems the only people who enjoy forms in any way are those who get to criticise them for a living.

You may also think there to be masochistic form creators out there who enjoy deliberately creating frustrating experiences; but I believe they are simply failing to grasp how many problems a set of questions and answer fields can run into.

Researching meaning: making sense of behaviour

Published
27th April 2012
by 
Simon Norris
Category:
UX
Researching meaning: making sense of behaviour

Most of our decisions on a daily basis will be driven by some sort of emotional factor rather than thinking or reason. We process more than 11 million pieces of sensory information every second. We can only attend to about 40 of those but the rest is not disregarded - it's processed. As interaction designers we need to learn to dive below the surface and uncover the factors that will help us design deeper meaning.