The danger in over-reaching

‘Web 3.0.’ ‘Content aggregation.’ ‘Mashups.’ Another day of technology news, another chance to jump on the latest website bandwagon. But for many companies, a more successful strategy lies much closer to home. Improve the usability of your website’s core offerings and you can dramatically increase website traffic, and ultimately revenue.

Whether you are at the stage of thinking about creating a new website, or have an existing website that has been in operation for many years, usability is crucial to providing your users with an engaging and enjoyable user experience.