All posts for "surface meaning" tag

Meaning First: a manifesto for user experience design

Published
16th November 2012
by 
Simon Norris
Category:
Meaning First: a manifesto for user experience design

Meaning is what we assign to every aspect of our lives from the simplest of actions to the most complex. The design of any digital experience that feels meaningful has to accommodate our basic human need for discovery.

Meaning-first is a design approach that puts emphasis on delivering meaningful interactions.

Researching meaning: making sense of behaviour

Published
27th April 2012
by 
Simon Norris
Category:
Researching meaning: making sense of behaviour

Most of our decisions on a daily basis will be driven by some sort of emotional factor rather than thinking or reason. We process more than 11 million pieces of sensory information every second. We can only attend to about 40 of those but the rest is not disregarded - it's processed. As interaction designers we need to learn to dive below the surface and uncover the factors that will help us design deeper meaning.