Usability testing is a fundamental element of web design. By exploring the performance of a website, app or piece of software, issues that may impact brand experience can be limited and controlled.
All posts for "usability" tag
An introduction to inclusive design
A lot of research goes into understanding how physical disabilities (e.g. blindness) affect users online and how support technologies can help. However many people suffer from psychological disorders or learning difficulties which greatly affect their experiences online, and comparatively little research and development has gone into understanding and designing for these issues.
New Nomensa Design - style meets user experience
A little while ago we released the new Nomensa website! We're all really proud of it, but it's certainly gone through some transformations to get to where it is now. Now it's had some time to settle in, I thought it would be nice to share some of the thinking and initial concepts we went through to get to this point.
5 tips for effortless layouts
A great website layout will deliver an intuitive, effective and enjoyable experience. Layouts are the foundation of presenting information clearly, attracting attention to the right parts and guiding people to their goals. This article focuses on layouts and how to help users interpret them correctly and positively as they scan the page. This guidance can be used throughout the website development process.
“Do we need to push?”: A proposed framework for persuasion in ecommerce design
To many online retailers, the holy grail of behavioural change would be engaging more customers in deciding to purchase! In a UCD ecommerce process what persuasive elements do we include and at what time? How do we “persuade and not force”? Exactly how hard do we push potential customers? This article proposes a potential framework for designing persuasive techniques into the design of an ecommerce website in order to maximise revenue and create great user experiences!